Sony Pictures Entertainment & The Ad Council Keep America Staying "Bluetiful"

Miscellaneous Monday, July 01, 2013
Q: Who was involved in creating the “America the Bluetiful” plan, and how do you plan to help publicize the initiative?A: America the Bluetiful is Sony Pictures Entertainment’s nationwide series of environmental efforts, which allow kids and their parents to meet the Smurfs as they clean up their local parks, encourage recycling, plant trees, and discover other ways to help “bluetify” our country. As part of the initiative, Sony collaborated with the U.S. Forest Service and the Ad Council to produce a series of new PSAs featuring characters from the upcoming family comedy The Smurfs 2. All of the work by Sony was done pro bono.On Saturday June 22, the PSAs were officially unveiled at The Grove in Los Angeles, as part of The Smurfs 2 launch event, which also introduced “America the Bluetiful.” After the launch, the PSAs will be distributed by the Ad Council to our network of approximately 33,000 media outlets nationwide, who will donate time and space to promote our message.

Ambience and Rhythm: “Liquid Planet” from Sony Creative Software

Miscellaneous Monday, June 24, 2013
By N. Halpern“Liquid Planet” is an elegantly-designed loop library for producers and composers, emphasizing ambient textures and ethnic percussion loops. The library was developed by Robert Rich, a California-based composer known for his work in ambient and minimalist music. The library is available as a subset of Sony Creative Software’s “Scoring Pack” or as a standalone library.The library is well organized, with its materials divided into seven general folders: Clean Flutes, Drones & Abstract, Ethnic Percussion, Melodic Metal, Synthetic Pulses, and Twinkles. Where applicable, each file is labeled and meta-tagged with its respective original tempo and/or key. All audio is clean and high fidelity.

The Method Behind the Mayhem

Miscellaneous Friday, June 21, 2013
ADmerica Keynote about changing the insurance conversation.Susan Credle, CCO, Leo Burnett Lisa Cochrane, SVP, Marketing, Allstate.Cochran helped transform Allstate’s marketing & believes she has a responsibility to improve the lives of customers."It’s all about changing the conversation so we are leading it."Back in 2010, Allstate’s “summer campaign ” wanted to inject some life into the company. Something was happening in the world of insurance though - Progressive and Geico was geared towards a younger audience, using humor to commoditize the business. But if you go with the lowest price, you run the risk of being under insured in times of crisis. People didn’t know they weren’t covered. Allstate and Leo Burnett have been partners for 50+ years. Agency concept pitches used to be this big ‘ta-da’ reveal, but now it’s so much more collaborative from the get-go. There’s always a ‘junk board’ up to help with brainstorming ideas. It’s how “Mayhem is everywhere” was born.

How You Can Help Give a Voice to the Voiceless in Haiti

Miscellaneous Tuesday, June 18, 2013
Nehemiah Records is an international indie record label committed to giving a voice to the voiceless. Nehemiah Records was established by Steph Leigh Limage while she was filming a feature documentary in Haiti after the 2010 earthquake. During her adventures she wound up in the projects of Port Au Prince producing beats with artists who were living in tent cities after the earthquake. What she discovered was a pool of extremely talented artists who had no way to support them selves, through this need Nehemiah Records was born.Learn all about the movement and how you can help.

Inside "Inside the Cutting Room"

Industry Announcements / Events Friday, June 14, 2013
Editors, Sound Designers & VFX Artists Share Their Secrets at MEW’s 6/8 EventBy N. HalpernOn June 18th, the Manhattan Edit Workshop presented “Inside the Cutting Room: Sight, Sound and Story,” a series of panels on post-production techniques. The day’s events included panels that ran the gamut from picture editing, to sound design and visual effects. Here are some highlights from the day’s panels.In the afternoon panel “Anatomy of a Scene: Documentary and Narrative Editors Deconstruct their Work” film editors Michael Berenbaum, David Tedeschi, Jeffrey Wolf, and David Zieff screened and discussed sequences from documentary and narrative film projects, charting the processes of their respective developments.

Canon 5D Mark III Firmware 1.2.1- HDMI Clean Output and the Atomos Ninja 2 recorder.

Equipment / Tech Reviews Friday, June 07, 2013
by Barry AnderssonRecently Canon announced the latest firmware update for the 5D Mark III camera (Version 1.2.1). The exciting new feature here for video is the clean HDMI out on the camera that allows you to record the signal to an external recorder. The clean HDMI out sends the video feed over the HDMI cable without any of the menus or markings so it can be recorded and used for your edit. I chose the Atomos Ninja 2 external recorder to use on two of my recent productions and it works like a charm. The HDMI feed goes directly into the recorder and is recorded onto a SSD drive. If you have primarily been using DSLR cameras SSD drives may be new to you. They are solid state drives that are about the size of an iPhone. If this is your first time using SSD drives there are a few things you should know. You need an adapter or device to connect to your computer. There are two that I have really been liking.

The Cine Gear Experience

Industry Announcements / Events Thursday, June 06, 2013
For those who missed Cine Gear 2013 this past week, this expo offers artists & technicians the opportunity to discover the latest technology & techniques, all while being able to network with industry pros in a professional & fun studio environment.Thanks to ProHUBBer, Kim Karel, she shares her perspective on what you might have missed at the expo this year!

How Old Media is Embracing Online Video and New Media: Streaming Media Recap

Miscellaneous Friday, May 31, 2013
by Nina StreichThe panel opened with the question, “Has old media died off?” and the interesting factoid that social media has now exceeded porn as the most used aspect of the internet.All the panelists agreed that the distinction between old and new media is shrinking. Mina Seetharaman (MS) said that everyone used to think of TV as old media but now all media - new or old - goes through a pipe.


Designing Women: Star-Studded NYWIFT Event to Honor Costume Designers & Stylists

Industry Announcements / Events Tuesday, May 28, 2013
Left: Jenny Gering, Lori Hicks, and Peg Schierholz (photo credit: Cindy Ord, Getty). Right: Matthew Rhys and Keri Russell in The Americans. by Nina StreichNew York Women in Film & TV hosted a star-studded event to honor costume designers, makeup artists and hair stylists in the entertainment industry. The 14th annual event, co-produced by Variety, and sponsored by PEOPLE Magazine, paid tribute three outstanding honorees as well as presenting the Variety Ensemble Award for the entire creative team of The Americans."The many talented women in these crafts are rarely recognized for their contributions to the films and TV shows they work on. Fourteen years ago, NYWIFT decided it was time to put them in the spotlight," explained Terry Lawler, NYWIFT’s Executive Director.