The Power of Lighting for the Digital Image – Los Angeles

Digital cameras have changed production … and understanding the craft of lighting is more important now than ever. Whether you are shooting for still or motion images, you need to be able to light quickly and effectively in today’s competitive market.

San Francisco-based DP/Lighting Designer Bill Holshevnikoff returns for an information-packed workshop that will change the way you light and shoot. Lighting for digital still & video demands an understanding of how the new cameras react to light. This ALL-NEW 6-hour workshop will teach you simple, powerful techniques to use creative lighting in the studio and on-location. Minimal gear – dramatic results! Regardless of your level of experience, this new lighting workshop will help you to improve your production values – guaranteed!

Learn from live demonstrations and see footage from award-winning commercial work, documentaries, short films & corporate image pieces. Regardless of your budget, you’ll learn valuable techniques for getting the most out of any digital camera and your current lighting equipment.

Detailed discussions will cover:
Understanding the digital image
Working with the new LED lights
Lighting for mood
Lighting interiors
Green screen productions
Lighting food and products
Location lighting
Working with windows
HMI lighting
Tips for effectively lighting people in the studio and on-location.
Expand your knowledge of lighting theory and see the newest in lighting equipment and techniques for the digital video revolution. Don’t miss one of the year’s most important educational events!

The Power of Lighting Workshops have been attended by professionals from nearly every major U.S. television network and cable channel, including CNN, NBC, CBS, ABC, CNBC, ESPN, Fox, Discovery, UPN, Arts & Entertainment, CBC, E!, HBO, Showtime, Time Warner, Walt Disney and many of America’s top corporations, including Bank of America, Bell Telephone, Chevron, Boeing, Intel, J.C. Penney, NFL, FBI, Motorola, Polaroid, NASA, Sprint, Tandy Corp., and many more.