Bring Your Events to Life: American Marketing Association of Orlando (AMA-O) Monthly Luncheon

Fear your event attendees will look like the Walking Dead™?

Come join us for an informal discussion with Dan Leaphart (Cox Media Group Event Manager) and Terry Dorner (Vice President, Events and Entertainment Group at Bonnier Corporation) on the chilling tales of event production horror stories, tips and tricks on maximizing ROI and the latest trends in event marketing & sponsorships. Full Bios below.


Tues., Oct. 27:
11:30-1 p.m.
Cox Media Group
(in David Maus Automotive Studio)
4192 N John Young Pkwy, Orlando FL 32804

Catering by Tijuana Flats.

First half hour networking, then grab your tacos while you 'digest' all the event marketing goodness in our upcoming lunch and learn!

$10 for members; $15 for nonmembers advance registration.
$15 for nonmembers; $20 for nonmembers day-of / walk-ups.

Ready to 'rise' to the occasion? Register Now!


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Terry Dorner, Vice President, Events and Entertainment Group at Bonnier Corporation
Vice President of Bonnier Corporation's Events & Entertainment Division, Terry Dorner, will present a case study on 2015 Supra Boats Pro Wakeboard Tour Sponsorship. This unprecedented success resulted in $5,000,000 of retail sales impact against a sponsorship investment of just $650,000 in less than 8 months. Key to the program's success is Bonniers proprietary "Audience Acceleration Method" as covered by Folio Magazine, a leading media trade publication. Learn the secrets of this innovative program. Clients have included Red Bull, Geico, Ford, Sony, Anheuser-Busch and ESPN.

Dan Leaphart, Event Manager at Cox Media Group
Cox Events Group manages over 30 annual events, totaling 1.5 million in combined attendance in Florida. As Event Manager, Dan coordinates logistics from concept to completion. From our annual list of events, the following are several highlights we produce throughout the year:

- FIesta in the Park Series at Lake Eola (two annual arts events that bring in over 400,000 in attendance over four days)
- The City of Orlando's Fireworks at the Fountain (4th of July celebration: over 100,000 in attendance)
- STAR 94.5's Block Party (free downtown concert: 10,000 attendees)
- Park Avenue Fashion Week presented by Harriett Lake
- Buffalo Wild Wings Citrus Bowl Fanfest (formerly the Capital One Bowl Fanfest - 10,000 attendees)