About Our Client
TOPP Pickleball is a woman owned and operated family business with a mission to grow the sport of pickleball through community, schools, and charity. Not only do they want to help grow the sport, but TOPP also encourages philanthropy by donating a portion of proceeds to charitable non-profit organizations.
The owner of TOPP Pickleball asked us to produce a commercial to help her promote their new and highly innovative pickleball paddle - the Viper Composite. As you know, our mission at Primus Visuals is to help other people grow and leave their legacy - so this project was a perfect fit. After meeting with our new partner to gain clarity of the specific purpose and goals of the project, we walked them through the entire pre-production process of scripting, storyboarding, shot-listing, and scheduling the physical shoot date. Filming the commercial was a breeze, due to our in-depth pre-production process.
Not only did TOPP Pickleball receive a high-quality, engaging commercial for their new product, but they also received a series of individual and group product photos to be used on their online shopping platform. The commercial we produced is now hosted on the company's website, and is also used as a marketing tool for sales interactions with potential distribution partners.