About our Live Streaming Video Experience

Twitter is quickly building and improving a live streaming video experience that can support any kind of live content across sports, entertainment, and news. What’s unique about this experience is that it pairs the live-streaming video together with vibrant live Twitter conversations in a way that connects the audience more closely. Twitter has partnerships with 120 Sports, Bloomberg TV, Campus Insiders, Major League Baseball, the National Basketball Association, the National Hockey League, and the Pac-12 Networks, in addition to our partnership with the National Football League.

Twitter has an opening for Head of Sports in our San Francisco, CA office. This individual will serve as a critical member in shaping the future of Twitter and our push to be number 1 in live streaming video.

What You'll Do

This role will require you to roll-up your sleeves while also have you thinking strategically about complex matters that need innovative and scalable approaches.

Lead Twitter’s live streaming video in the area of Sports --- Partnerships, content acquisition, programming
​Drive vision and take ultimate responsibility of Twitter’s sports live streaming video content
Partner extensively with Twitter’s various teams, including Content Partnerships, Product, Engineering, Sales, Legal, Finance, and Marketing
Related to above, leverage these teams to maximize output at all times
Know how Twitter is best positioned. Understand where Twitter must be better or different against the competition
Leverage metrics in areas including views, impressions, and monetizable user audience to make refinements and iterate on the experience and offering
Have a keen awareness of Twitter users - both today’s and tomorrow’s. Understand their current needs, and foresee future needs
Ultimate responsibility for evaluating the effectiveness of the live sports programming and analyzing the content and demographics for real-time improvements. The key questions this person will be answering are “What should we air, when and why?” in order to appeal to the millennial consumer
In terms of how you’ll do it, when it’s all said and done, you will have demonstrated leadership, fortitude, creativity, influence, people instincts, and the ability to be both operational and strategic.

Experience / Skills

What Success Looks Like

Simply stated, you will excel in the following areas: deal execution; relationship-building; go-to-market strategy; and cross-functional team leadership
Ensure Twitter’s position is solidified as the clear leader in the consumer’s live streaming experience for sports
Secure game-changing content and partnership deals that will up the ante. Building and expanding upon our existing deals with the likes of the NFL, AOL, Amazon, and Microsoft
Fundamentally change the landscape of media / content consumption for Sports

Who You Are:

Background in digital/streaming within sports
​Analytical and data-driven
Intellectually curious, fast learner
Superior communication (verbal and written) skills
Strong interpersonal and influencing skills; demonstrated ability to develop relationships and influence at all levels within the organization
Self-starter ready to aggressively search for solutions
Understand the cord-cutting consumer
Creative with a proven millennial perspective, i.e. someone who understands those who do not watch television on traditional TV or cable
Ability to evaluate the effectiveness of live programming and analyze the content to make real-time improvements
Understand how to make acquired content more impactful: can answer the question “What should we air and when?” based on demographics and regional trends
Extensive experience within the content acquisition / partnership space
High conviction and innovative leader willing to expresses a point of view and drive opinions, coupled with strong business acumen


10+ years in the sports content acquisition space with increasing responsibility/complexity
​Experience with sports programming and scheduling
Experience working in a faced paced, high growth, dynamic business environment; tech or media industry experience highly desired
Bachelor’s degree required; MBA preferred but not required
Willing to travel
Willing to relocate to San Francisco

About Twitter

​We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.