We are looking for a Video Producer with a knack for developing Beauty and Fashion content in unique, socially-shareable formats for Facebook, Instagram and YouTube. This position is on our Native/ Branded video team in NYC, creating Beauty and Style content for brands. Our ideal candidate is equal parts beauty expert and video producer and knows their way around a set. Not only can they come up with compelling ideas, beauty looks, fashion lookbooks and talent-driven profile pieces, but they also understand the ins and outs of production and how to run a successful shoot day with client on set. The ideal candidate has a knack for emerging video formats and is passionate about creating visually captivating imagery that will stand out in the beauty and lifestyle space.
Pitch video ideas in the beauty and lifestyle space with both the brand and Popsugar in mind (Native video)
Write video scripts and shot lists
Create client- facing concept and treatment decks that clearly outline the creative and execution
Work with a makeup artist to come up with original looks using featured product
Direct talent and camera on set
Liaise with the camera crew to execute the vision as it pertains to lighting, camera framing, and shots
Oversee Post Production on your videos, giving editors direction and copy, while keeping up with internal and client feedback
Work with design team to create graphics for your videos
Optimize cuts depending on the platform (i.e. Square, Instagram, etc.)
Ensure POPSUGAR videos get shared online by employing killer social tactics: eye-catching graphics and imagery, attention-grabbing titles, topics and story framing that stand out amongst the clutter, etc.
For more information please follow the external link.
Experience / Skills
A passion for, and understanding of, the beauty vertical as it pertains to millennial women – you know what’s trending, what long-lead trends are here to stay, and have a knowledge of relevant brands, products, and influencers in the space
Strong writing and researching skills – you can find unique story angles based on trending topics and tell our audience why it matters to them
A deep, demonstrated understanding of how to format videos for success on every social platform – be able to know what works on Facebook, YouTube, and Instagram, and how to develop different versions and angles for each audience
Ability to work with talent and direct a crew on set
Can translate viewership data from POPSUGAR content and our competitors into insights for future programming
Fast learner with the ability to think both creatively and analytically
2-4 years of digital producing experience in the Beauty/Style space
Must have examples of Beauty videos they have produced
Must have a strong knowledge of lifestyle trends and be able to jump on viral topics as well as longer-lead features
Must have experience producing content for social platforms (Facebook, YouTube, Instagram) and understand how to optimize video for each
Must be comfortable in meetings, on set, and in the field, and tactful around high-profile clients and talent
About POPSUGAR Inc.
POPSUGAR Studios is the #1 producer of original online video lifestyle content, with over 300 million monthly views of its original series. Our videos are mobile-first and platform-first; we have been quick to innovate and optimize videos for platforms such as YouTube, Facebook, Snapchat, in addition to creating content for TV. Whether it's shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share by the millions.