Departmental Goal: To build Lakers brand affinity and the future fan pipeline by creating daily, engaging team content and leveraging digital platforms, while also helping other departments reach fans and publish their content via digital platforms.

Position Summary: The Video Producer is responsible for creating, shooting, and editing video content for Lakers.com and Lakers social media properties. The Video Producer is responsible for (i) turning around short form video clips, (ii) creating, editing, and monitoring all video content specific, but not limited, to team news and press conferences, organized events, and community activities and (iii) supporting the growth of Lakers brand through video content.

Key metrics used to evaluate performance:
· Number of videos created
· Number of views
· Fan feedback on videos

Essential Functions (Duties & Responsibilities**):
· Responsible for conceptualizing, planning, shooting, and editing of video
· Work with other members of the Digital Marketing Department to generate video content ideas
· Plan and capture video in a variety of settings, structured shoots, press conference, media sessions and team events
· Edit short form video utilizing graphics and effects integrating various elements including highlights, voice over, interview footage
· Shoot videos for Facebook/Instagram/Twitter/YouTube
· Design new effects packages for use in videos
· Set up lighting, audio equipment, and camera, including multi-camera shoots
· Encoding video for website
· Updating and posting video using NBA CMS and for social media properties
· Keep up with changes in videography including camera technology, related hardware and software
· Work closely with Digital Marketing Department to ensure quality, consistency, and creative flow of the overall goals
· Assist with other special projects, as needed

Experience / Skills


Previous experience:

· A minimum of two to three (2-3) years working in film/ video projection
· Hands-on experience with video cameras packages required. Experience with Sony EX and DSLR cameras preferred

Technology Capabilities:

· Highly proficient in After Effects, Photoshop, Adobe Premiere, Motion, and Media Encoder
· Proficient in use of iPhone to shoot for Facebook/Instagram/Twitter/YouTube
· Must have knowledge of lighting packages, filters, lenses, audio equipment
· Expert at web video compression
· Familiarity with social media platform video standards
· Knowledge of HTML (preferred)

Knowledge, skills, abilities:

· Excellent interpersonal skills and the ability to work in a team environment
· Excellent verbal and written communication skills
· Demonstrated project management skills – must be able to conceptualize goals and execute projects according to rigorous deadlines
· Flexible and adaptable, while maintaining high levels of productivity and effectiveness under pressure
· A passion for sports and an understanding of other sport cycles and operations
· Knowledge of basic news gathering techniques with a high attention to detail and accuracy – willing to go the extra mile to validate facts
· Demonstrated high personal standards for work, presenting the utmost professionalism and highest ethical code
· Knowledge of basketball (preferred)
· Previous experience working with celebrities or professional sports players (preferred)