This role is responsible for content planning and providing post-production and live broadcast content support for the NBA 2K League format, and production needs surrounding live game and packaged league programming. This role will also manage the programming and broadcasting optimization strategy for the 2K League.


-Work with the Production and Events lead in developing live game broadcast content
-Develop programming optimization strategy for 2K League game broadcasts to maximize streaming and viewership
-Identify elements and potential storylines from NBA 2K League live games and tentpole events throughout the season
-Develop KPIs and reporting metrics for league programming platforms and report on and analyze (quantitatively and qualitatively) viewership and engagement KPIs for all league programming
-Research and introduce new content ideas for the 2K League’s social and digital platforms.
-Act as a key player in cross-disciplinary discussions related to the development of digital programming with a deep understanding of physical production and digital platforms.
-Help lead significant league events (Combine, Draft, Finals) from a programming and content perspective
-Design content concepts and activations for marketing partners

Experience / Skills

Required Experience/Knowledge

-8-10 years of producing or directing experience required
-Strong creative concepting and developing skills
-Excellent interpersonal, verbal and written communication skills and the ability to work well across departments, with clients and with business partners
-Ability to work in a fast-paced environment and manage multiple projects
-Analytics and Technical Production background a plus
-Prior eSports/Gaming experience a plus

Required Education

-Bachelor’s Degree Required