University Development and Alumni Relations (UDAR) strengthens Berkeley's excellence through engagement with alumni, parents, undergraduate and graduate students, and friends of the University, raising public awareness about Berkeley and increasing private philanthropy. UDAR provides overall direction for the campus' philanthropic advancement strategies and works to strengthen unit development in partnership with campus fundraisers. The Division handles a range of central activities and services encompassing communications, stewardship, prospect development, gift management, and more.
Primary Campaign Video Creation:
Conceptualizing, planning, shooting, and editing a two-year-long series of videos that effectively illustrate the primary theme and priorities of the public phase of our multi-year campuswide fundraising campaign. This includes:
-Identifying, vetting, contacting, and coordinating a wide variety of subjects with approving stakeholders
-These video subjects will include high-level university staff, alumni, and donors requiring great interpersonal care
-Scouting locations and acquiring permissions for their use
-Shooting videos that meet industry standards for lighting and sound
-Editing videos, using graphics supplied by graphic design colleagues
-Creating a final product that meets approving stakeholders’ standards and UDAR’s editorial guidelines
-Providing the correct types of files to web team colleagues and other outlets in a timely manner
Additional Video Support:
-Editing crowdsourced videos from the global Cal community, for use on websites and social media
-Editing videos created by ERMC colleagues at events, for use on websites and social media
-Assisting with livestreaming of live campaign events
-Assisting in management of departmental Youtube channel
-Helping to develop and implement departmental captioning policy and process
-Providing video consultation to campus units and UDAR colleagues on projects related to the campaign or the chancellor's strategic plan
Participates in regular planning meetings for campaign content (e.g. podcasts, editorial pieces, photos) being created and disseminated across departmental, university, and outside platforms.
Also maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and recommends and as directed, takes action to ensure compliance.
Experience / Skills
-Thorough understanding of video equipment including cameras, lighting, and sound.
-Ability to create video content that is clear, informative, accurate, compelling, functional, and consistent with the campus messages as directed by management.
-Thorough technical skills in computer applications for video content editing and production.
-Thorough understanding of institutional processes, procedures, and applicable rules and regulations for video communications.
-Strong interpersonal communication skills, including political acumen and skill in trouble-shooting and applying proactive and positive solutions.
-Thorough skills to develop and implement original ideas and correctly identify and effectively avoid or resolve problems.
-Ability to work effectively in a fast-paced editorial setting, under tight deadlines and with competing priorities.
-Ability to collaborate as part of a team, hearing and responding appropriately to varying perspectives and communication styles.
-Solid interviewing and research skills.
-Knowledge of and ability to implement accessibility requirements.
-Some background in fundraising communications preferred.