UNC-TV is actively seeking qualified candidates for a Social Media Manager in the Marketing Communications division. This manager is a vital leader on the Digital Marketing team, supervising one permanent position, and is responsible for UNC-TV’s social media strategy with the goal of building and sustaining an engaged audience and member base across social media platforms. This highly collaborative role will work with content, creative services, marketing, and development teams to create and maintain an editorial and promotions calendar. This role will develop and implement social media campaigns to increase and build brand awareness and loyalty, increase donations to UNC-TV, drive audience engagement, and strengthen multi-platform viewership of UNC-TV programming. This position is responsible for measuring and analyzing social media performance, making strategic decisions for campaign growth, and providing staff training and guidance on social media best practices. The Social Media Manager will provide leadership and direction for all social media platforms and efforts utilizing audience analytics and research to ensure effective engagement and marketing strategies are utilized in a comprehensive manner. He or she should demonstrate a strong command of social media management experience developing and executing social media marketing strategy, preferably at a marketing/creative agency, or within the entertainment industry.
Experience / Skills
Minimum requirements include a bachelor’s degree in a discipline related to the area of assignment, or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
To learn more about UNC-TV and to apply for this position, please visit: www.unctv.org before April 19, 2020. UNC-TV is an equal opportunity/affirmative action employer that welcomes all to apply, including protected veterans and individuals with disabilities.
UNC-TV, Public Media North Carolina, provides people of all ages with enriching media through its distinctive array of programs and services online and via four digital channels: UNC-TV-PBS & More, UNC-EX-The Explorer Channel, Rootle-UNC-TV's 24/7 PBS KIDS Channel and the North Carolina Channel-Stories with a Local Accent. UNC-TV's 12 stations comprise North Carolina's only statewide television network, made possible through a unique partnership of public investment and private support. Additionally, UNC-TV provides emergency services support for the state and free educational services and resources for teachers.
UNC-TV is committed to producing, broadcasting and sharing content for and about North Carolina, making it the most important source of information about the state. Visit unctv.org and join the conversation by connecting with us at Facebook.com/publicmedianc, Twitter.com/publicmedianc and Instagram.com/publicmedianc.