The American Athletic Conference is accepting applications for the position of Assistant Director of Social Media and Digital Communications. The individual will serve as a member of the of the Conference’s communications/external relations team.
The position reports directly to the Senior Director of Creative Design and Services and Assistant Commissioner for Communications.


The successful candidate must have a combination of a bachelor’s degree and practical experience and demonstrated skills in social media, content creation, athletics communications or a related field. The candidate should have creative
experience in graphic and web design and proficiency with Adobe Creative Suite. He/she should be experienced in creating and distributing relevant, topical content and using data-driven analysis to determine best practices across various
platforms with an understanding of the unique audiences for each.

The individual must have the ability to work well with a variety of constituents, including conference staff, and administrators and staff at member institutions.

This position requires regular night and weekend work in support of high-profile conference events. The anticipated start date is August 8, 2022.


The Assistant Director of Social Media and Digital Communications executes the daily operation of the conference’s social
media platforms including Twitter, Instagram, Facebook and YouTube. The individual also coordinates the distribution of
video and graphic elements across all social media channels and will create engaging content to support the conference
and its member schools. Specific responsibilities and duties are as follows:
• Create, curate, edit, publish and share daily content that brands The American and builds meaningful connections
to fans, alumni and students of American Athletic Conference institutions
• Effectively use The American’s social media platforms to amplify key performances and moments in real time in
conjunction with key regular-season events and all conference championships
• Implement and monitor strategic social media campaigns for conference-backed initiatives and annual events, including the Powerful Minds, Extra Yard for Teachers
• Ensure the conference’s social media presence as appropriate within key national events and milestones
• Execute a comprehensive social media plan to consistently increase audience size and fan engagement
• Ensure consistent style, quality and format of social media content
• Monitor social media trends, including developments in design, emerging technologies and platforms, and craft
implementation strategies as appropriate
• Serve as a liaison with member institutions and other partners for digital and social coverage of The American
• Capture appropriate social data/metrics, insight and best practices and provide analytical documents and catalog video, social and web analytics
• Assist in fulfilling sponsorship agreements on social media platforms and website
• Provide on-site digital and social media coverage of select conference championships and media day events
• Assist with other Conference-related functions as assigned