Reporting to the VP/GM of Digital Media, the newly created digital Editor-In-Chief position will lead digital content initiatives across SNY's owned and operated platforms, as well as social platforms and video to extend and augment its relationship with its audience to build increased engagement and ultimately, revenues for the company. The EIC will define and refine SNY’s tone and voice across these platforms. The EIC will develop and execute a multi-platform publishing strategy focused on growing the core audience and is a skilled content expert driven by data to commission great content.
-Drive "digital-first" content creation specific to our various web, mobile and social platforms
-Work with VP/GM of Digital Media to create unique, entertaining content that performs on multiple platforms including social channels and engages viewers/fans throughout the day
-Meet and/or exceed established multi-platform growth goals including fan engagement and content consumption metrics
-Manage digital editorial staff
-Manage, along with VP/GM Digital Media, the Multi-Platform budget, including staff expenses and allocated corporate costs
-Lead daily editorial meetings
-Liaison with in-house departments (Content team, live events, sales, marketing and engineering) to ensure all goals and initiatives are fulfilled including advertising campaign fulfillment
-Partner with Network analytics/measurement team to manage all online/mobile traffic and analytical requests and implement Content Strategy initiatives across multiple platforms
-Establish and implement the overall strategic and editorial direction of all multi-platform digital content, and ensure the content meets or exceeds SNY standards.
-Work with editors and staff writers on story ideas and editing. Create a work culture that nurtures and rewards strong reporting instincts, a sense of humor/irreverence, and an eye for compelling content.
-Work with senior editorial staff and management to oversee larger site initiatives such as editorial packages, analytics and audience strategy, schedules and calendar planning, and brand positioning
-Interact regularly with managers in other key departments, such as news, production and operations, and learn about all facets of the organization as a business.
-Provide a deep understanding of market competitive landscape, trends and user needs, and translate that understanding into growing the digital audience.
-Analyze metrics that demonstrate improvement in content quality (unique, user frequency/duration) and implement revisions to plan to achieve group goals.
Experience / Skills
-Bachelor’s Degree or higher.
-Minimum of 7 years’ experience working with digital content, including -3 years’ management experience
-Previous experience as managing editor or similar, with a demonstrable record of success in blending sports coverage and news, and ability to use full range of digital and social media tools to promote.
-Looking for a passionate sports fan, with strong knowledge of New York -Sports and its professional and collegiate teams, who knows how to aggregate, find and program engaging sports content.
-Proven track record as a manager, able to build and develop a team.
-Strong knowledge of web and media production techniques, including general communication, and dissemination techniques and methods (includes alternative ways to inform and entertain via interactive, written and visual media).
-Outstanding communicator – both oral and written, with the confidence, maturity and collaborative skills to establish relationships at all levels and across all functions of the organization.
-Previous experience in a breaking news environment is a plus
About SportsNet New York
Since its launch in 2006, SNY has established itself as the linear and digital home for all things New York sports. From our new state-of-the-art facilities at 4 World Trade Center we develop more original NY sports news and entertainment content than anyone else in the industry.