MLB’s New Media and Content Marketing team is looking for a TikTok-obsessed candidate with a strong understanding of baseball, digital and pop culture trends. Bilingual in both English and Spanish is a plus. Baseball or softball experience is a plus.

Responsibilities:

-Create fun, viral-worthy, and trendy content relevant to TikTok each day for MLB, Cut4 and other accounts that will be launched in the future
-Conceptualize, write, produce and star in original content specifically for TikTok on a daily basis
-Constantly follow top trends and manage a calendar for creating relevant TikToks with MLB players
-Engage with TikTok audience in the comment section
-Figure out the best ways to integrate daily baseball action into effective TikTok content
-Constantly pitch new ways to be ahead of the curve on the app among both sports accounts and brands
-Be extremely familiar with the baseball and softball TikTok community and create content with that community throughout the season
-On-camera work for multiple accounts

Experience / Skills


Requirements:

-Strong understanding of baseball and our players

-Expert of TikTok and short-form video content

-Must know how to create content through the TikTok app, what memes and sounds are relevant to the platform

-Ability to implement marketing strategies, insights and goals in creative content

-Knowledge of Adobe Creative Suite (Photoshop, Premiere, etc.) is a plus

-Previous video editing experience recommended

-Strong understanding of overall social media landscape and how TikTok comes into play for MLB’s social media strategy and goals

-Willingness to work nights and weekends

Submission requests:

-Cover letter

-Link to portfolio or examples of digital content you’ve created in past

-Send us a few links to your favorite TikTok memes and let us know how you think MLB could incorporate them to our own page