ProductionHUB
November 2016

NAB Show New York: 5 Things You Missed if You Weren't in Attendance

Tons of industry professionals, a record-breaking number, joined together at the Javits Convention Center in New York City on November 9-10th for the National Association of Broadcasters fall show, NAB Show New York, to celebrate the latest in broadcasting and production technology. 

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Atomos Shogun Inferno, Now Shipping!

Logo The world’s most advanced on-camera monitor is now shipping. Combining class-leading, HDR monitoring (10-bit processing, 1500-nit brightness, HDR waveform), ProRes or DNxHR recording up to 4K 60p and even Raw recording from Arri, Sony, Canon and Panasonic (free firmware update Q4 2016), this is the most cost-effective recording from the world’s leading cinema cameras. 

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2017 Video Trends: 4K and Beyond

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2017 is fast approaching and professional videographers and agencies are once again evaluating their technology needs. As 4K resolution becomes increasingly widespread, the question for many has become: Is it time to look beyond 4K?

4K Benefits and Limitations

4K video, also called Ultra HD, boasts 3,840-by-2,160-pixel resolution for televisions, or four times that of 1080p. Perhaps even more importantly, it also offers enhanced colors and High Dynamic Range. While certainly wonderful from a technological standpoint, the added pixel detail 4k offers is unable to be resolved by the human eye, except on very large projection screens while sitting close to the screen. For smaller screens, 1080p already delivers rich images with no visible pixel structure.

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Exclusive Interview: Canon Pro Market Specialist, Alexander Sax, Talks Canon C700

On November 3, Canon filled the ASC Clubhouse in Hollywood with Society members, cinematographers and other production professionals for the unveiling of their new flagship digital cinema camera, the EOS C700. It was exactly five years ago, on November 3, 2011, that Canon first unveiled their EOS C300 and pledged a commitment to the cinematography community to collaborate, listen and evolve new technology designed for filmmaking.

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Logo Motion Media, LLC’s  Black Friday/Cyber Monday event is back!  USA’s leading reseller of animation and video tools is offering incredible deals on brands you love.  AJA, Blackmagic, Lacie, G-tech, Wacom, Autodesk, Foundry, Maxon, Red Giant, Video copilot and more will be at once a year prices. Sign up now!

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Seeing the Big Picture

Field Monitors/Recorders Raise the Production Bar

The rise of professional field monitors and recorders (or some combination thereof) has to be one of the most interesting and welcomed product developments for filmmakers in recent memory. Pushed by demand for more features and benefits, manufacturers have answered the call. This new breed of smaller yet powerful monitor/recorders takes production capabilities to a whole new level with 4K and beyond.

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Band Pro Celebrates French Cinema at Open House 2016

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Band Pro’s annual One World Open House event will take place on Thursday 12/8/2016. Esteemed French Director & Cinematographer Pierre-William Glenn, AFC will be in attendance and will be honored for his contributions to the cinematic arts.  Pierre-William is the former President of the French Society of Cinematographers, and known from his work on such films as Truffaut’s Day for Night, Coup de Torchon, and Small Change, among many others.

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4 Ways to Build a Studio: How to Make it in the Entertainment Capital of the World

A warehouse is just a warehouse

You can’t just call a large, open building a studio. Having enough room to shoot properly is just the beginning. If you really want to do it right, you have to be ready to invest in heating and cooling, overhead and floor lighting, and soundproofing, for starters. If clients have to redo a take because they hear an ambulance in the background, they’ll be taking their business elsewhere next time. You also need creature comforts so you can accommodate not just the shoots, but the people, too. Clients want to go to a facility that feels good—with nice dressing rooms, kitchen areas, restrooms, etc. Fresh-baked cookies (a Levy Production Group signature), goodie baskets, meals, snacks, candies, sodas, and gourmet coffees and teas go a long way toward making people comfortable and earning repeat business.

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How 4K, 6K, & 8K Affect the TV Industry

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Technology is always evolving. In the television industry we’ve moved from standard definition to high definition and now onto, the Ks. Is this a technology trend that is here to stay or is it ahead of it’s time causing the excitement to die out before the rest of the television technology world catches up?

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In Review: Blackmagic Design Video Assist 4K 7" HDMI/6G-SDI Recording Monitor

For the price point and what it does, the Blackmagic Video Assist is a pretty sweet product. Solid on performance and on price the Blackmagic Design Video Assist would be a very good choice in field monitoring and recording. Easy to find recording on SD cards, good battery life, easy to navigate touch screen, and a great looking screen make this a must check out before I buy product. I would be remiss if I didn’t mention that there is some good competition in this space. But that being said, check it out. I think you will come away impressed. I did.

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Logo K-Tek: great products and superior service. Various boom poles with many options for all budgets and applications. All Klassic (graphite) and Avalon (graphite or aluminum) poles are Made in USA.

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