The Onion Launches 2016 Olympic Coverage on Instagram Stories
Hours before the opening ceremonies in Rio, “America’s Finest News Source,” The Onion, unveiled its in-depth Olympic coverage designed specifically for Instagram Stories.
The Onion’s daily coverage, which will continue for the duration of the 2016 Olympic games, will include articles, features, and athlete profiles all custom-built for Instagram’s new feature.
Instagram Stories, which launched Tuesday, allows users to upload images and video, appearing together in a slideshow format, and live at the top of their feed for 24 hours before disappearing.
The Onion’s publisher emeritus T. Herman Zweibel stated, “As the single most influential media organization on the planet, The Onion is committed to expanding its dominance to all possible platforms, from the inmate-to-inmate social media site Clink to the mortician microvlogging platform UndrTakr to Instagram.”
In addition to Instagram, The Onion will feature extensive 2016 Olympic coverage on its website, as well as on Facebook and Twitter.
About Onion, Inc.
Onion, Inc. is a Chicago-based digital media company composed of America's Finest News Source, The Onion; pop-culture sister publication, The A.V. Club; internet culture satire website, ClickHole; and creative services agency, Onion Labs. Founded in 1988, The Onion has become America's most recognizable and prominent source of comedy, with daily coverage of politics, technology, sports, business, entertainment and more.
Onion, Inc. properties have a combined audience of over 30 million monthly unique visitors and account for more than 5.5 million Facebook fans, 8.5 million Twitter followers, and 800,000 YouTube subscribers.