Avid® (Nasdaq: AVID), a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, is demonstrating innovations to its industry-leading audio and video solutions powered by the MediaCentral® Platform – the industry’s most open and integrated platform designed for media – at InfoComm 2017. Innovations to Avid’s comprehensive tools and workflow solutions enable media enterprises, creative professionals, educational institutions and aspiring artists to easily create immersive mixes, access industry-standard tools for free and create content with even more speed, efficiency, and collaboration.
“At InfoComm 2017, we’re demonstrating our latest innovations to help the entire professional AV community—from AV professionals to educators and those just starting their careers—to create, distribute and optimize media,” said Jeff Rosica, President at Avid. “With the transformation of Avid Everywhere™ from vision to reality complete, we’re accelerating the pace of innovation to help our distinguished customer community solve their most critical issues and bring their creative visions to life.”
Innovations on display at the Avid booth include:
Dolby Atmos mixing for Pro Tools® | HD and S6
With deep integration of Dolby Atmos in Pro Tools | HD™ audio post professionals can now create massive multichannel mixes more easily in the industry’s leading immersive audio format for movies, TV shows, music, and video games.
Avid Artist | DNxIQ™ to accelerate workflows with 4K monitoring
With the powerful new Artist | DNxIQ video interface’s extensive format support, from SD to 4K and Universal Mastering, video professionals can quickly and easily respond to changing content demands and deliver to a wider range of channels and devices.
Avid NEXIS® enhancements for even greater speed and efficiency
Avid NEXIS now offers greater bandwidth scalability and extended workflows with Pro Tools, empowering creative teams with even better speed, efficiency, and collaboration.
Media Composer® | First, bringing industry-standard tools to aspiring artists
Avid Media Composer | First gives aspiring creative professionals, students, and those just starting their professional careers free access to the same creative tools used by the world’s most successful filmmakers and television program creators.
Furthering commitment to education
The new Avid Media Campus program offers a deeper partnership with Avid, and flexible volume licensing and deployment options, to help educators better prepare the next generation of creative talents and media professionals for careers in the media and entertainment industry.
Through Avid Everywhere™, Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films, to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Pro Tools®, Media Composer®, Avid NEXIS®, Interplay®, ProSet™ and RealSet™, Maestro™, PlayMaker™, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.