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Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, has released its must-read holiday gift guides to make shopping easy this holiday season, whether shopping for loved ones or simply looking for the best gear 2017 has to offer. Curated by Adorama’s in-house team of electronics, photo and video gurus, the collection of gift guides highlights the best gear of the year, from photo-enhancing photography essentials and the best drones on the market to wearable technology for a healthier 2018 and gifts to create a safe connected home for the holidays.

“Adorama’s holiday gift guides have become our own little tradition over the years,” says Adorama Chief Marketing Officer Lev Peker. “Customers trust us to provide useful guidance when making purchasing decisions throughout the year, but it becomes even more stressful when looking to buy for someone else. Shoppers can relax knowing we’ve got them covered with categorized lists of the most popular tech from 2017 that’s sure to be on just about everyone’s wish list this holiday season.”


‘Tis the Season to Chill Out and Let Adorama do the Shopping
Adorama’s holiday gift guides ease customers’ shopping experience by clearly organizing this year’s must-have technology into curated lists, with expert advice on the gear itself. Some of this year’s hottest items featured in the gift guides include:

Great Holiday Gifts for Photographers

Flashpoint Reporter Super Compact 150 LED On-Camera Light. The size of a smartphone, this “ingenious” self-contained shoe-mount continuous light provides impressive lighting on top of your camera in a compact package.

Manfrotto Compact Aluminum Monopod. The perfect, ultra-portable accessory for adding stability in tight shooting scenarios, this sturdy five-section monopod from Manfrotto makes shooting a breeze. For the photographer looking to step up their photo-taking game, this monopod is a necessity.


Gear to Launch into Drone Videography – AN ADORAMA INFLUENCER EXCLUSIVE

Adorama’s 2017 drone holiday gift guide was curated by Instagram influencer Dirk Dallas (@dirka), who’s been flying electronic helicopters and RC airplanes for over 10 years.

DJI Spark Mini Drone. The newest drone from DJI is the brand’s smallest and least expensive, making it ideal for those looking to try their hand at piloting. With 16 minutes of flight time, the Spark features a 1080p HD camera for shooting video and stills at great heights, and also includes many of DJI’s intelligent flight modes.

GoPro HERO6. The latest version of the world’s most popular action camera, the GoPro HERO6 can be attached to a GoPro Karma drone for aerial shots, or mounted on just about any piece of equipment for capturing epic adventures.


Gadgets for a Healthier and More Fit 2018

Fitbit Blaze. Digital meets analog in the Fitbit Blaze, which displays analog-style time as well as heart rate, GPS tracking, real-time stats, activity tracker and more. It syncs wirelessly with one’s mobile device and will also display calls, texts and calendar notifications, keeping people fit and organized.

Polar Balance Fitness Scale. This Bluetooth-enabled scale connects to your smartphone and syncs with the Flow app, where users can set personal goals to help them lose weight and follow BMI trends as graphs. A perfect gift for those ready to commit to their New Year’s Resolutions.


Gifts for a Safe Connected Home for the Holidays

Google Home. With just a few simple words – “Ok Google” – Google’s electronic home assistant will answer any question, play music from Spotify or other music services, provide traffic, weather and flight information – and more. For those running a tight ship at home or in need of an extra hand, Google Home will come to the rescue.

Nest Learning Thermostat. This smart thermostat learns what temperature is preferred at home and builds a schedule around your busy life. Not only does it keep your space cozy and comfortable, it helps folks save an average of 10-12% on heating bills and 15% on cooling bills!


Computers and Accessories for a Potluck of Needs

Apple 5K 27-inch Retina Display iMac. Great for video production and professional photography, or gamers looking for the optimal playing experience, the Apple 5K 27-inch Retina Display iMac is the way to go. The fastest iMac yet, this display features a 7th-gen Intel Core processor.

Lenovo Flex 4. For the undecided, who can’t decide between a laptop and a tablet, the Lenovo Flex is the ideal gift. With a 14-inch touchscreen monitor and a keyboard that’s there when you need it or tucked away when you don’t, this hybrid device offers the performance of a full-fledged laptop thanks to the 6th-gen Intel Core i5 processor running Windows 10.

And more…
For the more serious creatives, Adorama has the rundown on top high-end gear to help improve one’s professional photography and filmmaking skills with the following guides:

- Adorama’s Professional Photographer’s Gift Guide 2017
- Great Gifts for Digital Filmmakers for The Holidays 2017
- Gift Guide: Our Favorite Lenses for 2017


ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it’s one of the world’s largest photography, video, audio and computer retailers. Serving customers for more than 40 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama’s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV.



Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants. Visit ADORAMA at www.adorama.com.

Press Contact
Megan Linebarger
Zazil Media Group
(e) megan@zazilmediagroup.com
(p) +1 (617) 480-3674

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