Utöka’s Team Designs a Holiday Gift Inspired by the Creative Agency’s New Branding

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Atlanta, Georgia

Product Launch / Equipment News

utoka.co

Sherri golden

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This holiday season Utoka’s team of artists collaborated on a concept for a practical gift inspired by the young creative agency’s clean, stylized branding – but with a well-designed, disruptive presentation that breaks through the clutter.

Taking their cues from the boutique’s signature branding, Utöka’s artists created a hybrid concept that combined both functionality and great design: a multi-purpose set of coasters with their favorite holiday recipes on the front, and a bold design inspired by Utoka’s geometric logo on the flip-side. Constructed out of high-count cotton paper, the coasters are packaged in a luxurious, high-quality gift box that dons the company’s foil embossed logo.

Utöka’s collective of designers, creative directors, illustrators and fabricators’ attention to detail ensured that the give-away reflected their personal aesthetic, as well as the creative agency’s signature style.

“We set out to create a memorable holiday gift that’s functional and fanciful, with a visually appealing design system that had a gravitational pull,” says Liz Guymon, VP of Business Development. “The hand-crafted box set is both a conversation piece, as well as a showcase for our staff’s favorite family dishes.”

Utöka is a Swedish word that means ‘to expand,’ which is the core tenet of the Atlanta-based boutique’s philosophy and embodies the passion for exploration that drives its multi-disciplines team of talent.


CREDITS:
Client: Utöka /Atlanta
Type: Marketing/Design - Concept/Production
2017 Holiday Package

Creative Agency:Design/Production Company: Utöka /Atlanta
Chief Creative Officer/Creative Director: Ed Dye
Creative Director: Julie Kutler
Designer: Josh Strait
Production Artist: Randy Wilkinson
Producer/Account Executive: Sherry Artesiano
Photography (Product Shots): Ken Soons
Retouching: Jason Murphy

Print Company: Henry & Co./Atlanta