90,000 visitors and 7,9 million viewers celebrated New Year’s Eve with ARAM
ARAM delivers video technology and lightning setup for Europe’s biggest New Year’s Eve celebration in Zakopane, Poland

On December 31 2017, the historic city of Zakopane in the south of Poland, was home to one of the largest public festivities celebrating New Year’s Eve in Europe. The team at ARAM, an international full service stage design and production company and a member of the PRG Alliance, worked alongside over 70 additional crew members led by the world-renowned production designer Giorgos Stylianou-Matsis and lightning designer Adam Tyszka, to deliver state-of-the-art video technology and lightning setup for the event. The result of a three weeks long construction process was the stage situated at the foot of the Tatry Mountains, with a spectacular design that was fully complementary to the unique setting and weather conditions, providing a completely unique viewing experience to fans on-site and online alike.

This year’s celebration broadcasted on TVP2 was titled New Year’s Eve of Dreams, and it marked the second edition of a popular TV concert that welcomed an wide array of Polish and international music artists to the stage. The star of the evening, Luis Fonsi, performed his hit “Despacito”, attracting over 7,4 million concurrent viewers. Over 90,000 visitors and an average of 7,9 million viewers have tuned in to the broadcast to welcome 2018 in style.

“We’re incredibly proud to have been able to work together with one of the largest Polish broadcasters and many talented designers and directors on Europe’s biggest stage celebrating this special moment of the year” said Rafal Mrzyglocki, CEO at ARAM. “ARAM specializes in designing and delivering interactive multimedia productions for a variety of events, but Sylwester Marzeń was a very unique project to work on. Due to its location, the scope of festivities and many challenging elements that came with it, this stage is one of the most complex productions we’ve ever worked on, and one that will continue to inspire us for a very long time.”

ARAM is a household name in the world of complex multimedia designs for large-scale events, where the company has been leading the space for the past 17 years. As one of the very few specialists active worldwide, ARAM has been working on some of the most sophisticated productions in the world of TV entertainment, music festivals and esports - including leading the “from concept to reality” projects for the world’s largest esports company, ESL, the Rio Olympics Fashion Show, and the NATO conference.

For more information, head to www.aram.eu and follow ARAM on Facebook and Instagram.