Global Music Powerhouse, Future plc, Launches World Guitar Day 2018

San Francisco, CA -- Future plc, the global platform for specialist media, announced that on Saturday, September 29, 2018, the guitar playing community across the planet will come together for World Guitar Day – the special on and offline celebration of all things electric and acoustic guitar.

In line with Future’s ongoing commitment to the music industry, World Guitar Day connects passionate musicians with the best music, lessons, guitar gear and merchandise. Dubbed ‘The Black Friday for Guitars’, retailers and advertisers will have the opportunity to drive sales through Future’s proprietary ecommerce platform.

Following the recent acquisition of NewBay Media, Future is now the global leading force in music, home to numerous popular music titles including Guitar World, Guitar Player, Guitarist, Total Guitarist and Guitar Techniques, alongside MusicRadar. Future's aim is to connect musicians to content, commerce and community across its portfolio of music making and music listening titles.

Julian March, Managing Director Media: Games, Video & Entertainment says: “We wanted to celebrate the guitar and what it means to millions of music fans, so we’re incredibly excited to launch this event with the most venerable talent in the guitar world. Future’s music portfolio is bigger and stronger now than ever before and we’ll be showcasing that on World Guitar Day in September.”

Ahead of the event, Future’s guitar titles will be on a global hunt for the best electric, acoustic and young guitarists of the year. Finalists will battle it out live on World Guitar Day itself.

Throughout the celebration, guitarists will have access to exclusive interviews, live Q&As and tips from a ‘who’s who’ of guitar celebrities. Aspiring players will also benefit from free guitar lessons to help them kick-start their own guitar playing journey. More established guitarists will have the opportunity to improve their technique, sound and songwriting through expert tips and tutorials. And major guitar companies will be sharing offers and bargains across social media, as well as their own sites and stores.

World Guitar Day will take place globally on September 29th , with millions of guitar fans and companies getting involved on social platforms. The live Guitarist of the Year finals will take place on the same day at the UK Guitar Show in London. The finals will be live streamed on MusicRadar, alongside many other exciting events and happenings from around the globe – join in and follow all the action using the hashtag #worldguitarday.