SafeSite and Live Media Group Take On COVID-19

Partnership brings mobile lab testing with rapid-response, data-driven approach to COVID-19 testing, helping live entertainment, film and TV production, and red carpet events safely return

LOS ANGELES, September 14, 2020 — SafeSite, the medical diagnostic, mobile laboratory company, has chosen Live Media Group Holdings as its logistics partner, effective immediately. The partnership will help SafeSite manage its growing fleet of mobile laboratories as they rapidly scale to responsibly bring live production and entertainment back to studios, television networks and communities through rapid-response COVID-19 testing.

SafeSite’s mobile lab solution delivers a powerful tool within many industries looking for a protocol-oriented approach. Live Media Group is a natural partner given its extensive live production expertise, mobile facilities and logistics experience. This will help SafeSite return studio and location-based film and television productions, concerts and festivals, in-person award shows and red carpet events into production.

The SafeSite fleet of mobile laboratories provides medically managed, rapid-response testing nationwide, with near-immediate results to each tested individual. SafeSite will continue to offer the highest quality testing partnering with only FDA-approved polymerase chain reaction (PCR), isothermal amplification and antigen testing methodologies, including Abbott, Becton Dickinson (BD) and Quidel.

SafeSite was formed by an assembly of medical professionals, all frustrated with the lack of cohesive and reliable testing procedures currently being applied to diagnose and prevent the spread of COVID-19. SafeSite’s protocol is a differentiator, creating custom on-site mobile laboratories that give medical personnel a secure environment to administer tests and yield conclusive diagnoses. Applying a multi-pronged approach, SafeSite uses multiple diagnostic methodologies, employing RT-PCR, isothermal amplification and antigen tests. Results are produced on-site in less than one hour, eliminating the risk of an attendee’s exposure between testing and arrival to a location or venue.

The company’s propriety technology platform, SafeSite-PASS, is used by each organization and individual, providing QR Code-based touchless functionality with historical data of all test results stored within user profiles. SafeSite-PASS is a valuable resource for organizations seeking a HIPAA-compliant mobile technology for health monitoring that securely delivers a COVID-19-free business, school or venue location. Beyond a bubble environment, venue setting or group use case, SafeSite-PASS can eventually be used in the general community as evidence of an individual’s health status as well as an effective and productive tracking and tracing tool.

“There is an immediate need from the community level all the way to nationwide partners for a protocol that is mobile facilities-based, repetitive and rapid in response. After listening for months to advice from a number of medical and industry experts, including Bill Gates, I took it upon myself to do something instead of sitting ideally by waiting for an effective plan. It is essential to apply multiple diagnostic methods, using the most rigorous FDA-approved tests, in combination with an appropriate protocol to safely and confidently reopen schools, companies, sports and entertainment venues,” said CEO of SafeSite, Lauren Rogen Sexton.

Andy Brown, COO of SafeSite adds, “Our company has grown faster than anticipated with our unique approach to location-based mobile, data-driven, rapid-response COVID-19 testing. The protocol we have created is the right approach and has resonated across a number of industries and groups all looking for solutions. Live Media Group’s logistics experience in the sports, music and entertainment industries will help support SafeSite and the immediate logistics needs of our quickly-evolving business as we bring our diagnostic solutions direct to more populations,” said Brown.

Brad Sexton, Founder and CEO of Live Media Group Holdings, commented, “Live Media Group is honored to be a part of SafeSite’s mission to bring safe, rapid-response testing to studios, productions and all aspects of the entertainment industry decimated by the pandemic. In times like these, everyone turns to their favorite TV shows and movies for an escape and with SafeSite’s solution, we can get our creative workforce back on-set with the confidence they are producing these shows virus-free. As a former studio executive, I have a great number of colleagues who look forward to red carpets, award shows and special events returning.”

ABOUT SafeSite
SafeSite is a mobile laboratory testing solution deployed to ensure a location is as free from COVID-19 as currently possible. The company’s solution is a strict, multi-step, multi-pronged, repetitive, rapid response testing approach, using only FDA-approved testing technology. The company’s propriety technology platform, SafeSite-PASS, is used by organizations and individuals, providing QR Code-based touchless functionality with historical data of all test results stored within user profiles. SafeSite-PASS is a valuable resource for organizations seeking a HIPAA-compliant mobile technology for health monitoring that securely delivers a COVID-19-free business, school or venue location.

ABOUT Live Media Holdings Group
Formed in 2008, Live Media Group Holdings is the parent company to four distinct, yet highly complementary businesses in the live broadcast space including: Live Mobile Group- offering mid-size HD hybrid production/uplink trucks supporting client needs across multiple mediums; Live Media Group- an experienced team providing full-service production services from concept through production, delivering superior service to a multitude of clients; NOC (Network Operations Center) – our fully supported the central link between production sites and the viewers’ screens; and nowlive - a revolutionary interactive video experience controlled by the consumer and accessible on any screen or device. Visit http://www.livemediagroupholdings.com for more information.