GV AMPP and Singular.live enable graphics for live content localization


London, United Kingdom

Product Launch / Equipment News


Casey Love

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London, June 30, 2022– London, United Kingdom - Singular.live, the pioneer of revolutionary cloud-native technology for live graphic overlays, and Grass Valley, the leading technology provider for the live media and entertainment market, today announced a deeper integration of GV AMPP with Singular.live.

Grass Valley is growing GV AMPP’s ability to seamlessly localise content, and the deeper integration with Singular.live will enable the AMPP platform for virtualised media production tools to prepare graphics in advance, or on the fly, from within AMPP’s GV Live Producer Interface.

Using Singular’s On Device mode, graphics are rendered directly on the playback device. This means that graphics can have a different look and feel, or contain different information depending on the audience. By integrating with the media player, different graphics can be displayed by region, demographic, or preference.

As a platform for virtualized media production tools, GV AMPP allows media producers to create live content from anywhere and distribute it everywhere. GV AMPP greatly simplifies the process of localizing content for different regions, and different audiences.

“Adding Singular’s ability to render graphics right on the playback device opens up a level of graphics personalization that has never been seen before,” says Grass Valley’s Director of Alliances, Vitus Greifenegger, “Consumers watching a sports event can now see deeper data or custom graphics for their team or favorite player based on choice or geography.”

“Integrating the Singular solution into AMPP has greatly simplified getting our graphics on air.” Continues Singular.live’s CEO Andrew Heimbold. “The AMPP platform fits perfectly with our philosophy of implementing cloud-native, browser-based SAAS solutions for the media industry with no custom hardware.”

About Grass Valley

We love live! Grass Valley is the leading technology provider for the live media and entertainment market. We work with 90% of the world’s major media brands, powering their media centers, mobile production units, 24-hour newsrooms, and sports streaming platforms. As the number one trusted partner in media technology, we enable content owners and service providers to create and deliver compelling live experiences in the most efficient way.

Whether it’s IP-native cameras or state-of-the-art cloud production platforms, we’re at the forefront of groundbreaking live media innovation. We continue to pioneer market-leading advances based on cloud and software efficiency to transform live content for the streaming era today and in the future.

Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 60 years. grassvalley.com

About Singular.live

Singular.live is the new industry standard for live graphic overlays. A transformative cloud-native graphics platform that enables Intelligent Overlays – dynamic and responsive live graphics - that are created and controlled from just a web browser. Intelligent Overlays add information and live engagement to the output. They create more personalized and interactive viewer engagement, through any Internet-connected device.

The Singular.live platform transforms broadcast graphics with a cutting-edge, browser-based, experience that empowers broadcasters to deliver graphics without the need to invest in expensive infrastructure, additional studio space, large production teams or any shipping costs. Singular.live’s authoring environment makes professional quality live graphic overlays sustainable, straightforward and cost effective.

Singular.live’s international team of experts has over 25 years of experience in broadcast graphics and technology; and a vision to re-imagine the production of broadcast graphics for everyone. The team even has multiple industry award wins to prove it; most recently winning a Sports Technology Award 2021 for Fan Engagement.

Singular media contact:
Kim Willsher, Bubble Agency, kimw@bubblagency.com