disguise Launches Pixel-Perfect Video Playback Solution


LONDON, United Kingdom

Product Launch / Equipment News


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Today, disguise announces the launch of EX 3 — a 4K video playback solution designed specifically for location-based experiences and fixed installations. Whether it’s for an art show, entertainment venue or office lobby, EX 3 unlocks the full scalability of the disguise platform, which has powered more than 600 immersive experiences in more than 50 countries. The platform includes disguise’s Designer software, newly-launched APIs and the disguise Cloud collaboration toolkit. This enables creatives to benefit from an end-to-end workflow from concept to delivery, so they can bring their vision to life from one connected platform.

“Creative studios increasingly have to deliver a wider variety of projects,” says Raed Al Tikriti, Chief Product and Technology Officer at disguise. “With EX 3, we’ve made doing this easier and more accessible than ever. Even if you only need video playback for an hour, you’ll be able to design, edit and deliver scalable installations, all without leaving the disguise platform.”

Featuring three 4K video outputs suitable for both projection and LED displays, each EX 3 is designed to play back video with minimal latency. Depending on the needs of the show, additional EX 3 machines can be added and synced together to scale out the video playout. EX 3 units can even be used in a session with other disguise media servers for more complex experiences. Users can work at scale and maintain the ability to make changes to their content on the fly, from Designer, without changing the system infrastructure. This is also helpful when running concurrent shows on the same system.

“Displaying high-resolution video on a building, LED stage or event space can make a massive difference to how immersive your final experience is,” says Tikriti. “With EX 3 you can do this while being flexible for whatever tomorrow might bring. You can build your video sequence and make changes on the fly in Designer, share 3D previews of your stage in the cloud with our Previz app and even build custom show control with our APIs. Then, you’ll be able to trust that EX 3 will map it all out onto any canvas — at pixel-perfect quality.”

The Benefits of EX 3 Include:

● Easier playout to large canvases: Thanks to its genlock support, multiple EX 3 machines can be synced together, enabling play back of 4K video at scale, with minimal latency.

● More flexibility for custom experiences: Use disguise APIs to build additional applications on top of EX 3. Operators can easily customize workflows with tools to schedule content, monitor system health and more.

● Stress-free collaboration: EX 3 unlocks access to the full disguise platform. Users can sequence videos using Designer, then share them via disguise’s Previz app, with which creators can preview the final result in 3D space. All project content will be stored and collated in disguise Cloud, so it’s all in one place.

● More creativity and scalability: Make content changes on the fly with Designer, without the need to change the infrastructure, so that experiences can evolve over time. EX 3 can also be used alongside OmniCal, disguise’s camera-based projector calibration system, to align projectors to sub-pixel accuracy in just minutes.

● 24/7 world-class support: As well as cloud storage and easy collaboration, EX 3 users can take advantage of disguise’s 24/7 support with a highly-experienced team based all over the world, which has been helping deliver events for more than 20 years. Local service centers and server loan programs are also on hand to ensure any project runs without a hitch.

Learn More
First announced at ISE in Barcelona in January, EX 3 is available to buy today. For more information, contact disguise at sales@disguise.one. Learn more about the new solution.

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About disguise

disguise is the platform to imagine, create and deliver spectacular visual experiences. Its award-winning extended reality (xR) solution has powered over 600 immersive real-time productions across live entertainment for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon and live broadcast programs from Eurosport, MTV and ITV, in more than 50 countries to date.

With an ever-increasing global partner network and working alongside the world’s most talented visual designers and technical teams in live events, TV broadcasts, films, concert touring, theater, location-based experiences and corporate and entertainment events, disguise is building the next generation of collaborative tools to help artists and technologists realize their vision.

Recognized by the Financial Times as a 2022 Tech hero and as the recipient of an Engineering, Science and Technology Emmy, disguise is backed by the Carlyle Group and Epic Games.

For more information, please visit www.disguise.one.

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