Entropico Welcomes Oliver Clapin

Company Hires / Executive News
Entropico, a renowned creative powerhouse known for its cutting-edge work in content marketing and brand storytelling, proudly announces the appointment of Oliver Clapin as the new Sales, Marketing & Business Development Manager. With over a decade of experience in the advertising and entertainment sectors, Clapin brings a wealth of expertise and a proven track record in creating impactful, high-profile partnerships.
Clapin joins Entropico following a highly successful tenure at Monster Children, where he excelled as Director of Partnerships for half a decade. At Monster Children, Clapin was instrumental in pioneering innovative collaborations and advancing the company’s commercial and creative goals. Before that, he spent nearly five years at VICE Media as an Account Manager, where he masterfully managed high-profile client relationships and consistently delivered captivating content across multiple platforms. Throughout his career, Clapin has collaborated with esteemed brands such as Vans, White Claw, Monster Energy, YETI, and Converse, driving their marketing efforts and creating impactful, memorable campaigns.
With a distinguished career spanning over a decade in content marketing, Clapin has collaborated with some of the world’s most iconic brands across culture, lifestyle, music, sports, and art. His profound understanding of both commercial and creative dynamics uniquely equips him to drive Entropico’s growth and elevate its success to new heights.
“We met Ollie at a party - he has great chat, is very clever, and has some wild ideas. He’d then met one of our mums and she vouched for him, too,” says Entropico’s Global Managing Director Harry Hunter. “We then learned that he’s spent time at VICE and Monster Children, which means he’s fluent in youth culture and making things people actually want to watch. After seeing some of the projects he helped create, we loved how he could move between gritty brand documentary work that actually makes sense for the companies it spotlights, and 360 brand partnerships with art, culture and music at the heart. Good, effective work that is very in line with where we want to take Entropico. We could not be more excited about the possibilities of combining Ollie’s brand partnership expertise with our proven track record in pushing the boundaries of how brands tell stories and drive behavioral change. The aforementioned Entropico mum is excited, too!”
The feeling is mutual, with Clapin expressing his enthusiasm for joining Entropico, stating, “I’ve been a fan of Entropico’s work for some time. The mix of incredible creative talent combined with an engrained passion for technology & storytelling has created pieces that were impossible to ignore. I was wowed by ‘Game On’ - a series with YouTube to spotlight the platform’s organic communities, and then all of my group messages were blowing up when Entropico released their Walkley-shortlisted Netflix documentary, ‘ONEFOUR: Against All Odds.’ I’m thrilled to join the team to accelerate the growth the business has experienced here in the US - especially at an exciting time for the company with our new Originals vertical and lots of exciting client work coming out.”
With Clapin’s arrival, Entropico is poised to further its mission of delivering innovative content and storytelling that resonates deeply with audiences. Recent collaborations with prominent clients including YouTube, Google, Square, Cartier, Samsung and Australia’s national youth broadcaster triple j, as well as the non-profit Deadly Connections, underscore Entropico’s commitment to impactful, culturally relevant and socially conscious projects. Clapin's leadership is set to propel these efforts even further, fostering creative excellence and strategic growth for the company and its partners.
Clapin and Entropico are already cooking up some magic together, including a history-making running film, a slick content series to help Pinterest talk to advertisers, and a documentary looking at what AI music can sound like.
Coming off a landmark 2024, Entropico is entering 2025 with even greater momentum. Alongside Clapin’s appointment, the company opened its third office in NYC and produced an array of standout projects for top clients that both made a social impact and captivated millions. Notably, Entropico’s “The Analog Horror Project” video celebrating the Analog Horror community on YouTube, has garnered over 14 million views, reaching a major milestone. What started as a brand-led celebration of the genre and community has quickly become one of the most popular analog horror films ever made and the most-watched Yoodle film ever posted. Passionate about leveraging creativity to drive positive change, Entropico’s work for Google’s “Black-owned Friday” campaign, now in its fifth year, has continued to evolve into a powerful initiative supporting Black-owned businesses year-round. Their collaboration on a video for this campaign, directed by award-winning filmmaker Rodney Lucas, and featuring creators Druski, GloRilla, and Jayda Cheaves, received overwhelmingly positive feedback, including AdAge’s coveted Best Holiday Ads of Year honors. As Entropico looks ahead, its unwavering commitment to creativity and social impact promises to drive even greater achievements, solidifying its position as a leader in the industry.