BaseCamp Entertainment Signs The Wolf Brothers and Maureen Hufnagel for U.S. Representation

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New York, New York

Company Hires / Executive News

www.basecampent.com

Shanna Green

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New York-based directing collective BaseCamp Entertainment has signed The Wolf Brothers and Maureen Hufnagel for U.S. market representation. The signings further strengthen BaseCamp Entertainment’s roster of international talent and bolsters the company’s mantra of ensuring each client receives the best artistry and creativity befitting their needs. In addition to bringing on the new directors, BaseCamp Entertainment has also seen recent success with director Joshua Z Weinstein, whose film, “Menashe,” debuted at the prestigious Sundance Film Festival in January.

“Maureen’s distinct visual style, combined with her dry sense of humor and great timing, is reflected in her ability to tell a full, impactful story in just 30 seconds, which is invaluable to our clients,” says BaseCamp Entertainment Founder and Executive Producer Mary, a.k.a. Pepper, Pimienta. “The Wolf Brothers have joined their unique talents and personalities -- and quirky comedic sensibilities -- to create an effective and unforgettable branding experience.”

Hufnagel brings a visual and emotional warmth that has marked her work for US brands including McDonald’s, Payless, Ford and Coke. Her luminous, artistic eye was developed when she began her profession as an agency art director in Argentina, having worked for Santo, Ponce, JWT, Saatchi & Saatchi, and Young & Rubicam. An award-winning creative, her accolades include three Cannes Lions and six Clio awards.

The Wolf Brothers is a union bound by DNA: Mike and Gary Wolf. With their shared creative vision, this duo applies their particular expertise both in front of and behind the camera to craft spots that are slyly hilarious in tone, structure and performance.

Mike’s directing projects have earned Telly, AEGIS, AiME and Vision Awards. He started his career as editor and colorist for television, music videos, feature films and commercials, where his advertising clients included Anheuser-Busch, Disney, Lexus, Citibank and Red Bull.

Gary, after getting a taste of directing for theater, moved into the casting side of commercial production, working closely alongside ad agencies, production companies, and directors on a multitude of national spots and branded content. He also worked as a featured actor in episodic television, film and national commercials for Carl’s Jr., Chevrolet, Pepsi, Honda, Miller Lite and Heineken.

As BaseCamp Entertainment continues to grow its reach, Weinstein, who is represented by BaseCamp Entertainment for commercials, and his well-received film “Menashe” showcase both the company and its directors’ marriage of raw honesty and entertaining craft. The film follows an Orthodox Jewish widower’s battle for custody of his son and explores the nature of faith and the price of parenthood. Reviewers have praised Weinstein for his “light touch with both the humor and the sentiment,” comparing his balance of slapstick comedy with sincere emotional underpinnings to “Woody Allen meets neorealism.”

“Joshua’s work is a perfect example of what we as a collective are striving for — it’s authentic, engaging and always strives to advance meaningful causes,” concludes Pimienta. “That’s what we at BaseCamp Entertainment work towards everyday. Whether you have a project that will grow a business or make our world better, we’ll give you our all.”

About BaseCamp Entertainment:
BaseCamp Entertainment is an established fully minority-owned production company structured to handle projects of any size, from PSAs to cross-market national campaigns.