TN Marketing chooses Simplestream, launches SVOD/TVOD service Craftsy across multiple devices

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London, United Kingdom

General / Miscellaneous

www.simplestream.com

Marco Lorenzi

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TN Marketing, the global video streaming service focused on creating communities by engaging people with their passions, has chosen Simplestream as a technology partner to expand its widely successful offering to mobile and tablet devices for Craftsy along with its other brands. The service features online courses and various other forms of video content focusing on crafts, hobbies, and lifestyle topics.

The project is built on Simplestream’s proprietary, award-winning App Platform, a powerful framework for seamless delivery of premium content. Leveraging a comprehensive set of out-of-the-box functionalities for on demand consumption, Craftsy delivers over 1,500 premium, online classes, now accessing the OTT space across desktop, Roku, FireTV, and now iOS, and Android devices.

Simplestream has rolled out new functionalities to bring transactional video-on-demand (TVOD) purchasing to the applications via in-app purchase workflows, and to make the checkout experience frictionless. The solution is fully integrated with Crafty’s own authentication platform, making the experience consistent across any device chosen by end-users. Entire classes can be purchased directly from the apps with a single tap, then played back on any supported device, including desktop. The launch opens both additional user experience opportunities, and new revenue opportunities for TN Marketing, including the expansion to previously untapped markets across the globe.

Commenting on the successful launch, Adam Smith, co-founder and CEO, Simplestream, said: “We are proud to be working with TN Marketing on their prestigious Craftsy brand. Our solution allows millions of users to easily navigate and access content via smartphones and tablets, and to easily purchase additional video courses directly from the app. At Simplestream we look forward to working on additional enhancements and integrations for Craftsy’s OTT services, aiming to create the best user experiences for all those curious, driven doers who believe in the power of creating".

TN Marketing’s Neil Rice, CTO, said: “After extensive app platform investigations, we selected Simplestream. Some important examples illustrate our confidence that we have made the right choice in platform and partner. We have our own consumer management and site platforms, and we needed significant integration functionality including authentication for our customers and members across devices. The Simplestream team achieved that crucial integration success with us. TN Marketing has found through our work together that the Simplestream team consistently performs in managing the projects and deliverables with our team. With Simplestream we believe we have created a mutually beneficial partnership as our significant growth continues.”

The launch follows similar projects Simplestream has recently undertaken for the likes of Sony Kids, CBS, GB News, and Digital Theatre.


Media contact

To arrange an in-person briefing or to find out more about this project, please contact Marco Lorenzi at marco.lorenzi@simplestream.com or +44 (0)20 7 930 7809.


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About Simplestream
Simplestream, is the global leader in live, live-2-VOD and on demand TV services across all OTT platforms. Founded in 2010 with headquarters in London, Simplestream enables broadcasters, platform operators, content owners and distributors to quickly launch next generation TV services, increasing reach and revenues. Simplestream provides a simplified workflow and cloud-based solutions to industry leaders, including Channel 4, GB News, UKTV, A+E Networks, AMC Networks International, News Corp, Sony, Sky Racing, Racing TV, and QVC.

About TN Marketing
TN Marketing is a global online video subscription and streaming business focused on creating communities by engaging people with their passions. Its how-to instructional content is centered around lifelong hobbies and reaches members in more than 150 countries. In July 2020, TN Marketing acquired Craftsy (formerly known as Bluprint) from Comcast NBC, and today owns a total of 16 online communities and counting. Some of their lively communities include Craftsy, National Sewing Circle, Woodworkers Guild of America, Get Healthy U TV, Outdoor Photography Guide, and RV Repair Club.