AREAS OF EXPERTISE
• TEAM & PROJECT LEADERSHIP
• STORYBOARDS, CONCEPT, COMPOSITE, CHARACTER -- ARTIST
• 3-D ANIMATION MODEL/CHARACTER SCULPTOR
• MULTIMEDIA PRESENTATIONS
• BRAND-BUILDING CAMPAIGNS
• NEWSPAPER / MAGAZINE ADS, DIRECT MAIL (ON-AIR, INTERNET, OUTDOOR, PACKAGING, P.O.P)
• PHOTOGRAPHY & RETOUCHING
• LOGOS, ANNUAL REPORTS AND OTHER COLLATERAL
ACP Creative Services, New York, NY / Detroit, Michigan 1999 to Present
FREELANCE ART DIRECTOR/CREATIVE CONSULTANT
•Contributed to creative pitches that led to new business.
•Orchestrated and oversaw photography shoots.
•Created high-impact advertising for large- and small-scale clients including Allied Domecq, baby Giant, Granny Takes A Trip and Leading Hotels of the World.
•Developed concepts, illustrations logos and designs for print, broadcast, web and corporate video marketing.
Victoria’s Secret Beauty, New York, NY, 2006 to 2007
•Rapidly promoted twice and rewarded with significant increase in compensation within 4 months of hire in recognition of outstanding achievements.
•Inspected stores to ensure displays were presented accurately. Identified customer needs and expectations and implemented relevant solutions.
•Initiated team-building incentives to motivate co-workers and encourage a cohesive work atmosphere.
•Conceptualized, planned and created innovative and captivating displays for all Victoria's Secret stores. Developed and installed new floor sets at nationwide locations.
Time Inc., New York, NY, 2005 to 2006
FREELANCE ART DIRECTOR
•Responsible for overseeing design concept development and final completion/launch for
promotions, campaigns and direct mail pieces for Consumer Marketing department.
•Built and maintained strong relationships with clients such as Real Simple, Sports Illustrated, People, Time, Food & Wine, Martha Stewart, Time Warner, and many others.
•Directed and approved designs for envelopes, product flyer wraps, forms, letters, chits, and catalogs.
Sicily, Italy, 2004 to 2005
CUSTOM FURNITURE MAKER
•Relocated to Italy briefly and served as apprentice to master furniture maker.
•Exhibited meticulous attention to detail, quality, and customer satisfaction.
Publishers Clearing House, Port Washington, NY, 2001 to 2004
SENIOR MECHANICAL ARTIST
•Efficiently orchestrated pre-press production for direct mail components such as catalogs, envelopes, inserts, computer forms, buckslips and ads.
•Significantly elevated production quality while expediting workflow.
•Steered excellent quality control by correcting copy and design flaws.
•Trained, motivated and mentored internal production studio employees.
•Wrote, assembled and distributed instruction manuals for use in Production and Creative departments, increasing personnel efficiency and performance.
•Developed proficiency with building materials encompassing centering, registration, trapping, colors, inks, fonts, images, overprint, folds, die-cuts, knockouts, glue/re-moist, master pages, sizing, binding, imaging, artificial attributes, and templates.
Pencoa The Supermatic Line, Westbury, NY, 1999 to 2001
•Displayed remarkable versatility in designing logos, retouching photos, plate making, color separation, typesetting, screen printing, and operating stat camera.
•Effectively recreated client’s logo art into vector-based art and digitized art in preparation for
Freelance Illustrator, Triumph Learning/Coach, New York, NY, 2006
Pre-Press Technician, Chromatic Graphics, Westbury, NY, 2000 to 2001
Art Director, Matise Group Corporation, Merrick, NY, 1998 to 1999
SUNY Farmingdale, Farmingdale, NY:
Bachelor of Arts, Major: Visual Communication, 2001 ~ Dean’s List, GPA: 3.6
Associate Degree, Major: Advertising, Art & Design, 1999
INDUSTRY AWARDS AND HONORS
2007 Victoria's Secret, Best Of Beauty Award for Extraordinary Achievement
2001 BOLI 28 Bronze Award, Nike Print Ad Campaign & TV
2000 BOLI 27 Silver Award, Viagra Print Ad Campaign & Collateral
COMPUTER / TECHNICAL EXPERTISE
Cross-platform experience (PC/Mac), Adobe Suite (Photoshop, Illustrator, Acrobat, InDesign), QuarkXPress, Quark Dispatch, Layer-It, Pitstop Pro, Pre-Flight Pro, Virtual Ticket, Extensis Suitcase, Director, Premier, Dreamweaver, Flash, After Effects, GroupWise, Casmate Pro, MTA, Wamnet/FTP servers, Microsoft Office
Italian, English, Spanish