An interview from the 2019 NAB Show in New York City with Ray Thompson of Avid. Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. At IBC 2019 Avid announced integrated support for the SRT (Secure Reliable Transport) protocol, an open-source video transport protocol that provides clear, reliable live video transmission over the open Internet for news and sports production. Avid also announced new integrations with Haivision SRT Hub, which enables intelligent live- and file-based cloud media routing across the Microsoft Azure network over IP for cost-effective, high-quality and secure delivery into Avid cloud and on-premise editorial workflows. "IP has opened the door to mobile content creation and consumption, but guaranteeing quality, for both creators and consumers has been a serious, ongoing challenge," said Ray Thompson, Director of Product Marketing at Avid. "By integrating SRT and Haivision SRT Hub, Avid will be able to deliver on the ability to get news, sports and live content from anywhere into MediaCentral® and out to social media channels and broadcasts." Developed by Haivision, SRT Hub provides secure, extremely low latency high-quality live- or file-based routing from the field to the studio or the cloud. Avid, Haivision, and Microsoft will be previewing on-prem and cloud-based workflows that leverage Haivision SRT Hub and Avid's FastServe | Stream to transport and ingest IP-based SRT streams from anywhere without the need for costly fiber optics or satellite links. MediaCentral l Publisher is a new SaaS offering powered by Wildmoka that will be available as part of Avid's MediaCentral 2019 media workflow platform for news, sports, and post-production operations that adds powerful tools for delivering content to social and digital properties fast. MediaCentral users can now log content, search for and access media, create a highlight sequence in the timeline, add graphics, and then publish across social and digital platforms using MediaCentral l Publisher. Also at IBC, Avid announced that Media Composer® will deliver native support for Apple’s ProRes RAW camera codec and support for ProRes playback and encoding on Windows. In addition, Apple will provide 64-bit decoders for DNxHR and DNxHD codecs within the Pro Video Formats package that is available from Apple as a free download for all users. These integrations will allow content creators and post-production companies to natively create high-quality ProRes content regardless of their OS and save time during the creative storytelling process. ProRes is a high-performance editing codec that provides multistream, high-quality images and low complexity for premium real-time editing. The codec, which will be available to Media Composer users on Windows, supports frame sizes ranging from SD and HD to 2K, 4K, and beyond at full resolution with stunning image-quality preservation and reduced storage rates. In addition, Media Composer for macOS and Windows, which was completely redesigned for 2019, also will add native support for ProRes RAW. ProRes RAW applies ProRes compression to the raw data from a camera sensor to provide the flexibility of RAW video with the performance of ProRes for editing today’s highest-resolution outputs. Finally, the continued availability of Avid’s DNxHD and DNxHR decoders for macOS is a tremendous benefit to content creators using Apple and Avid products and will ensure the longevity of content creators’ DNx material encoded in MXF and QuickTime files. For more information please visit: http://www.Avid.com