Blue Fish 444

17 B Market Street, South Melborne
Melbourne, Australia 3205

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About Us

Bluefish444 is an innovative developer, manufacturer and marketer of uncompressed
SDI video I/O cards for use within the professional video, broadcast and post production
industries. Founded in 1998, Bluefish444 manufactures 12bit video cards delivering
SD, HD and 2K based solutions to developers, broadcasters and creative content
professionals, with an installed base of over 14,000 customers worldwide.

Bluefish444 has developed an enviable reputation as being the “Professionals’ Choice” in
uncompressed video, developing unparalleled video quality in the industry. The quality
of the Bluefish444 products is attested to by some of the most influential industry
participants such as Sony PCL, NBC, FIFA and NASA, where our cards are being used in
‘mission critical’ environments requiring broadcast IT solutions to work 24/7 flawlessly.

In 2003 Bluefish444 introduced Symmetry, our own proprietary Acquisition, Review and
Playout application to much acclaim. Symmetry is an integrated software solution for all
Bluefish444 capture cards and its feature set is constantly being updated. Symmetry’s
support of native 10 bit formats such as DPX, Cineon, Quicktime, AVI, Targa and its easy
integration into any 4:4:4 workflow have made it an indispensable tool for Graphics and
Digital Intermediate(DI) professionals.

Since 2003, the Bluefish444 2K|Lust has been the engine of choice for DI based solutions,
and together with Symmetry have featured as a central 4:4:4 ingest and play-out
solution in the workflow of some of the industry’s most recognised online finishing

In 2009, Bluefish444 continued to innovate with the release of our next generation
product line in the form of the exciting new Epoch & Create product families.
Introducing cutting edge features such as 3G-SDI, a 12 bit video processing pipeline, fully
programmable pristine image scaling capability, DVI/HDMI output with 3 x1D LUTs for
2K preview, dual link, multi channel I/O with full duplex uncompressed video up to 2K
and stereoscopic 3D capability. Symmetry has been updated for 3D I/O and standards
conversion to reflect the new functionality of Epoch and Create.

The Epoch design introduces revolutionary new professional video technology
developed by Bluefish444 and marketed as RapidFlowMR2(RF+MR2). Central to the
RF+MR2 technology are themes of:

No compromise quality video I/O and real time hardware scaling
Maximum conceivable workflow flexibility
To provide our customers with unparalleled workflow flexibility utilising the highest
quality uncompressed video in the industry.

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