About Us

Alternative Rentals is a production rental facility located on the west side of Los Angeles, specializing in the latest video and audio equipment.

Alternative Rentals focuses on digital cinema, offering 24P high definition solutions for cinema and television. The company rents equipment and cameras from Panasonic and Sony, as well as high quality film-style accessories from Arriflex, Zeiss, Fujinon and many more.

The newly-built facility features a luxurious high definition 4K theater with stadium seating and a 20 foot wide screen. Adjacent to the theater is a full, self serve concession area. The theater can be used for screenings and high definition color correction.

The facility was designed to meet the demands of a new era of digital cinema, featuring multiple prep bays as well as a showroom where customers can see and test the latest audio and video gear. Alternative Rentals is comprised of a talented staff that offers around-the-clock service and support.