Editor/colorist and writer/director. I love comedy / lifestyle / docu-style work with authenticity. Over a decade of experience across commercials and films. I've worked freelance and in-house at agencies and production companies.
I have been in the industry since 2008.
GEICO - Disclaimer "Fly"
Added on 1/24/2018
As a fan of the GEICO commercials in general, I was thrilled when approached with the scripts for this "Disclaimer" campaign. I immediately set to work on producing and directing two spec commmercials. They were received well and were green-lit by the client and agency. In the end, I directed three spots with 15 and 30 second cuts.
For me the big challenge was trying to keep these as simple as possible but still pack a ton into each spot. I wanted a very specific look to convey this "informercial at home" feel. I asked the DP for a subtle camera movement, realistic lighting, and a specific "eye-sharp" texture to the image which was achieved through a combination of the Arri Camera and Cooke lenses.
I also wanted each spot to feel very unique in the casting choice, action on screen, environments, and wardrobe. During casting I zeroed in on the talent we used due to their particular charm and comic delivery, which would allow the three spots to share a cohesive theme. Lastly each location, it's particular set dressing, and wardrobe choice was designed around each character to bolster each characters comic charm.
Projects like these are absolutely a team effort and I definitely had an amazing production team, cast, and crew. I can't thank all of them along with the agency and client enough.