WEBMASTER | DESIGNER, INTERACTIVE MARKETING
Technical / Creative talent with 17+ years of successful marketing, business, and operations leadership - from the project to corporate level.
Recognized by executive management and client, internal, and agency teams as a definitive problem solver delivering solutions to the most challenging business and production conditions.
Award-winning marketing leader who consistently sparks innovation while maintaining the power of creativity from concept to delivery, through business and project management savvy. Routinely capture media and trade coverage driving increased corporate and brand awareness.
Build and motivate teams, partnering with diverse functional contributors and executives - unifying diverse consensus and overcoming communication silos to deliver integrated product, marketing, advertising, media / trade relations, and business strategies that provide strong ROI.
eCommerce & Web Strategy | New Media & Internet Marketing | Product Development & Launch | Identity, Branding & Positioning | Channel & Sales Strategy | Technology & Infrastructure Direction | User Interface (UI) Design | Trade Show & Multimedia Leadership | Investor Relations | Training
HIGHLIGHTS OF EXPERIENCE & ACCOMPLISHMENTS
LAS VEGAS GAMING, INC., (www.lvgi.com) Las Vegas, Nevada, 2006 - 2010
$5 million+ next-generation-gaming technology developer of innovative technology and software solutions - including flagship PlayerVision®. Delivers multiple machine, hotel room, and digital signage applications.
Director of Visual Arts & Media:
Energize early-stage gaming technology competitor as the chief designer and director of marketing, branding, advertising tradeshow / event, press / public / investor relations, Internet, gaming interfaces, and on-demand media, publication, and visual arts content. Conceive and structure corporate and product identity, brand, messaging, and product demo platform that realized repositioning goals and increased brand awareness.
=>Repositioned company from gaming supplier to next-generation gaming-technology provider-capturing ADDY for integrated mixed-media marketing.
=> Created complete marketing program and infrastructure - from concept and scoping, through parameter definition, architecture, coding, launch, customization, and refinement.
=> Secured more than $15 million in capital funding through design of investment relations and venture capital presentations. Singularly led sensitive effort in partnership with corporate legal team and Merrill Lynch representatives.
=> Received national advertising acclaim through design of edgy technological Website, LVGI.com. Created a multi-channel portal targeting sales prospects, investor relations, and consumer segments through unique interfaces.
=> Produced hundreds of leads and a surge in company sales from key international players in the gaming segment. Led company's first appearance at the Global Gaming Expo (G2E) accomplishing successful event with 3 month's lead time.
=> Generated major gaming industry interest and trade press (PlayerVision® named 'Best Product of 2007' by Casino Journal) through global rebranding direction.
=> Buoyed impact and professionalism of major demo to casino industry leader - generating a commitment to purchase - through design of 40+ application icons in less than 2 days. Achieved cross-media formatting consistent with corporate identity and brand.
HARRAH'S ENTERTAINMENT, Las Vegas, Nevada, 2005 - 2006
$10 billion+ private corporate owner and operators of casinos, hotels, and golf courses under various brands.
Web Developer / QA Test Lead:
Managed multiple projects guiding the integration of 40+ Websites under the Caesars and Harrrah's brands, as member of multi-organizational team combined of Caesars, Harrah's, and Sapient contractors. Owned financials, schedule, logistics, personnel, and deliverables of assigned projects. Played key role in supplier relationships. Functioned as team lead and trainer for WatchFire implementation.
=> Reenergized stalled functional template development and integration effort - delivering completed templates within 6 weeks of employment. Templates guided programming teams in integration of reservation processes through 40 discrete Web sites.
=> Delivered programming for new micro-sites beating 30-day deadline by 1 week.
=> Resolved security and testing gap in the monitoring of several-thousand-page Harrahs.com Website. Identified, audited, negotiated purchase, and deployed WatchFire security and testing third-party application.
=> Led team design of Flash-based casino locator application (www.harrahs.com/our-casinos), leading visitors to any U.S. Harrah's property, and consistently earning top-ten page views.
=> Evolved as corporate trainer leading application deployment and training.
BALLY GAMING AND SYSTEMS, Las Vegas, Nevada, 2001 - 2005
$525 million+ world leader in gaming, slot machines, business intelligence, and electronic messaging system development and manufacturing, renamed Bally Technologies in 2006.
Established a vital Web identity as first marketing-technology pilot for Bally Technologies, Alliance Corporation, and subsidiaries. Directed business and operations for all Web sites and servers, reporting to the IT Director, while assuming Web marketing leadership role in partnership with the Vice President of Marketing. Developed, enhanced, and maintained sites to insure continuity and business-marketing alignment. Served as creative lead managing look and feel, functionality, and information presentation.
=>Created, recreated 5 Bally Websites-drove consistent increases in monthly hits on flagship site from 210,000 to 3.4 million in 2005.
=> Met 90-day launch target in the creation of new site for parent company. Delivered timely launch of 30-page site (including investor relations portal) while successfully negotiating agency fee to $10,000 for site development, hosting, support, and upgrades.
=> Built complex BallyGaming.com within 4 months. Enabled development efficiencies despite necessity of complete redesign and identification and contract with new design agency.
=> Introduced integrated Web media campaigns that delivered a 290,000 increase in monthly hits (to 500,000) within 3 months of BallyGaming.com launch.
=> Rescued planned corporate-first webcast for quarterly investor report, expediting resolution of server failure while renegotiating existing Web hosting contract to $0. Earned project management role for the production of all future investor relations webcasts.
=> Championed and directed design and launch of the corporation's first Intranet, Bally Web, and the additional creation of separate sites for BallySystems.com, and the future acquisition of Sierra Design.
ONSITE MEDIA, INC., Las Vegas, Nevada, 2000 - 2001
Media technology and software innovator producing Web-based media and on-demand digital signage for resorts, hotels, casinos, and private television networks.
Interactive Marketing Manager:
Tapped as Marketing Manager immediately following hire as Webmaster for the company's Motion-Media product. Applied a disciplined marketing and sales strategy and steered execution through direct personal contributions for small business with a limited budget. Drove major sales increases leading to hire of additional sales representatives. Enabled success of the Motion Media product, PEGStar.com and designed, built, and launched company's first major commercial Web presence, OnSitemediainc.com, and company Intranet.
Web Administration and Development, Learning Tree International
Microsoft IIS, Plesk, Mac, Apache, Linux.
Flash, Dreamweaver, HomeSite, Illustrator, Photoshop, InDesign, PageMaker, Acrobat, Word, Visio, Project, VB Studio.Net, Excel, PowerPoint, Access, Outlook, QuarkXpress, Swift3D, Web Trends, InterWoven, Dashcode, OmniOutline, Numbers, GarageBand, KeyNote, Pages, OmniGraffle, iChat, iMovie, iTunes.
Project Management. Training courses and seminars in Web Development, e-Commerce, print media, and pre-press.
Requested presenter on creation and usage for the Bally Web Intranet, Bally Systems Worldwide Employee Meeting.
Bally Systems Internet Capabilities and Requirements, Bally Systems User Conference.