The production designer is responsible for the overall look of a project. They direct the art department and set builders to turn their imagination into reality. Production design can be a crucial element to any major creative project as the visual elements often help bring the story to life. The production designer works closely with the director and producer to determine what they're hoping for with regard to the look of a film or television show. They draw up sketches or build conceptual models based on these conversations and upon receiving approval, they hire the crew necessary to make it a reality.