About Me


My experience runs a wide gamut. From Producing, Directing, Creative Writing, Conceptualizing, Storyboarding to Production Coordination, On-Set D.I.T. work, Client Care to Editing, Post-Production Supervision & Talent Selection & Mastering. I am also experienced in Quality Assurance, otherwise known as Video Quality Control. I have a wide Rolodex of talented individuals with whom I have worked in the past.

I worked as an Associate Producer for over 5 years. During my time as an AP I produced National Commercials & PSAs, Video for the Federal Government as well as Short marketing pieces, animated videos for web and marketing purposes and Corporate Videos.

I have also been afforded the opportunity to work on many personal projects. I have directed several music videos & short films, some of which are award winning and / or featured on TV.

Four of my short films have won a combined total of over 15 awards (including Best Editing, Best Film Producer in DC), three of which are currently featured on Amazon Prime; "Alloway Lane" "The Survivor" and "Flip The Script."

I have handled such clients as Freddie Mac, Lockheed Martin, Clark Construction, American Red Cross, Sodexo and many more. I have always treated client / producer relationships with the utmost care, and am usually met with high praise and accolades at the completion of any given project.

At one point in my career I simultaneously juggled 15 projects for RaffertyWeiss Media while producing my own short films and music videos on the side, all meeting budget and deadline constraints.

I worked for National Geographic for nearly 5-years co-producing and editing social media content for Facebook, Instagram and Snapchat, during which time my videos accumulated over 1.5 billion views online.

In the ever-evolving world of technology I have maintained a level of knowledge necessary to complete my job and make key suggestions for purchasing that would help with client acquisition, editing and post production.

I have many skills and talents in the areas of creativity, writing, communication, conceptualization, technical prowess, work ethic and storytelling; all of which were contributing factors to success in my job as an Associate Producer / Producer.

If there is a technical question - I am the "go to guy". Very rarely am I unable to solve a problem.

My goal is to bring a client's vision to life and meet all pre / production & post-production requirements while maintaining a calm and agreeable attitude, even under pressure, keeping both clients & producers happy and, of course, meeting the deadline on-time and under budget, ultimately producing the highest quality product possible.

I have been in the industry since 2004.

LoftonFilms Demo Reel 2020
Added on 10/27/2020
LoftonFilms is a full-service creative production company. For more information please reach out to us via e-mail loftonfilms@gmail.com If you are interested in working with loftonfilms please contact via e-mail: Loftonfilms@gmail.com


Co-Producer – Mobile Gaming Ad Campaign (14 ads)

November, 2020 — January, 2021
Commercial – Lilith Games

Director – Alloway Lane

October, 2018 — November, 2018
Short Film – LoftonFilms

Producer – Alloway Lane

October, 2018 — November, 2018
Short Film – LoftonFilms

Writer – Alloway Lane

October, 2018 — November, 2018
Short Film – LoftonFilms

Editor – The Clean Job

January, 2018 — January, 2019
Short Film – R Street Productions

Producer / Editor - Snapchat, Facebook, Instagram – Variety of Projects

September, 2015 — March, 2020
Online – National Geographic

Executive Producer / Local Producer – Abaddon (Feature Film)

June, 2015 — August, 2015
Feature – Monumental Pictures

Special Effects / VFX Producer – The Pipeline

January, 2015 — June, 2015
Feature – Son of a Biscuit! Productions

Work with John Lofton IV

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