Aaron Frye

Chicago, Illinois

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About Me

Knowledgeable ex-college football player with sports production experience, advertising experience, script writing, and feature writing experience.

Daily Improvements With Lucky Day
Added on 3/31/2017
Lottery games can be complex products to explain to both current and potential players. Since Millenials over-indexed as being "receptive to humor" during our segmentation study, we decided this was a simple way to reach these potential players. Created a funny and informative video for the Illinois Lottery's popular daily draw game. I developed a daily workout parody that aimed to attract younger players. I pulled together my contacts and snagged an improv colleague, a director friend and secured the perfect location to bring our shoot to life.

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