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wei zheng

Lansing, Michigan

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About Me

QUALIFICATIONS
• profound understanding of modern media theories and practice
• proficiency in news report and TV program production
• ability of developing and implementing strategic public relations programs and industry research
• strong communication skills and experience in building media relations and government relations
• self-motivated to work, with creativity, initiative, team spirit and good judgment
• accumulate extensive social networks in government and in the field of hi-tech industry in China
• fluent in English and Chinese

EDUCATION
9/2010-present
Michigan State University, East Lansing, MI, US
Master’s in Public Relations
Department of Advertising, Public Relations, and Retailing
College of Communication Arts & Science
(hands-on knowledge and skills in PR planning, new media, media relations, advertising promotion, social marketing, strategic brand communication, SPSS, marketing management, and advanced business finance)
Expected graduation: summer 2012
6/2000-7/2004
Communication University of China, Beijing, China
B.A. in Broadcasting and Hosting
GPA: 82.8/100 Ranking: top10%

PROFESSIONAL EXPERIENCE
8/2008-3/2010
CCTV (China Central Television) America, Washington DC, US
Position: Voluntary reporter and editor
(CCTV is China's state-run television network of 19 channels, serving over 1.2 billion viewers worldwide. CCTV America centralizes CCTV's North and South American operations and supplies more than 500 minutes of news to China each month.)

Responsibilities in CCTV America
• Report major events occurred in North America with a team of 14 reporters and technicians
• Co-create a daily news show, America Today, to provide programming on US economic, financial, political, and cultural events

9/2004-7/2008
BTV (China Beijing Television Station), Beijing, China
Economic News Division of News Center
Position: Chief correspondent of Science & Technology News
Program Planner in Beijing News (6:30pm-7pm News Daily)
Position: Anchor in TV Morning Beijing (7am-8am News Daily)
(BTV is a government-owned television network in China, covering more than 0.8 billion people and 80% of the nation area.)

BTV-Responsibilities & Main Achievements:
• Responsible for topic selection, planning of news reports to four news columns of BTV News Center, including Morning Beijing, Special Focus, Beijing News, and Evening News
• Created a news section Hi-tech Innovation in Beijing in Beijing News, with in-depth reports from Ministry of Science and Technology, China Association for Science and Technology (CAST), Ministry of Industry and Information Technology of China, Zhongguancun National Innovation Demonstration (Z-park), Beijing Municipal Government, Beijing Economic-Technological Development Area, Beijing Intellectual Property, and other government agencies
• Developed the strategy and operational plans for Economic News Division's expansion into new markets through long-term social activities cooperating with local governments, such as identification and analysis of latest economic policy for entrepreneurs, environmental projects in industry and community, opportunities and challenges in Chinese Olympic economy, which have allowed BTV News Center to provide specific information to public effectively as a communication medium
• Anchor in TV Morning Beijing (7am-8am), broadcasting daily breaking news in Beijing

I have been in the industry since 2004.

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