To Whom It May Concern,
As the Digital Marketing Manager at Sony Pictures Television’s FEARnet, I have acquired Industry knowledge, contacts and multiple skill sets in the entertainment digital marketing arena. FEARnet, a joint venture between Sony Pictures Television, Lionsgate Entertainment and Comcast-NBCU, is the #1 VOD Channel in the US, an emerging TV Network in 7M+ households, and the #1 Genre Website and the top destination for horror, suspense and thriller.
Originally hired as a part-time social media consultant, I was assigned the duties and responsibilities of 2 positions due to attrition – one being a manager, while maximizing results without additional resources. FEARnet’s social media became the main source of referrals under my watch. Due to my results, I was assigned a staff of five consisting of three interns, and two contract consultants.
My Digital Marketing responsibilities included working closely with Marketing, Programming, Production and Development:
• Social Media
o Daily posting and responses on all social media platforms
o Strategy and implementation plans supporting all initiative launches
• Digital PR
o Responsible for writing content for Press Releases, uploading Web content/press photos
• Digital Promotions
o Being the point of contact with major studios (WB, LGF, Sony, Fox, Summit), music labels (UMG, RBR), video games (EA, Capcom, Konami), agencies (CAA, ICM, WME), non-profits (sCare)
• Website Assets – creation, scheduling and trafficking
o Video ads – ensuring all ads are running properly
o Creating and trafficking all digital assets: banner ads, marquees and promo boxes
o Creation of assets: management and execution of content
o Creation of assets: Legal rules, promotion and fulfillment
• Paid Search
o Creation and management of SEO
o Complementing Production dept in regards to set visits, script supervision, Creative notes, idea generation, On-set PA
o Bringing in projects to Acquisitions and Programming, ranging from completed feature films, web series and TV pilots to scripts with LOI’s.
If there is a mutual interest, I would appreciate the opportunity to discuss how a dedicated work ethic combined with my experience in online/social/new media, interactive marketing & production could be a major contribution to your company.