karima el-hakkaoui

Los Angeles, California

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About Me

I have over 10 years of experience in branding, advertising, shoots, magazine art direction, and e commerce for fashion, beauty and jewellery. I am currently the creative director of an online shoe company in los angeles. Prior to this position I was working in London as a senior art director and creative director for fashion and beauty.

In London I worked full time as a senior art director at the luxury branding and advertising agency called Hudson Wright Associates where my clients included Space NK and Harrods. For Space NK I designed magalogues used in their stores worldwide, as well as advertising and marketing campaigns, new product launch material.

I've attached my resume with a few examples of my work on it. More of my work can be seen on my website www.karimaartdirector.com.
Some of my references can be seen on www.linkedin.com/profile/view?id=31039008&trk=tab_pro.

I have 10+ years experience art directing in the following areas:

- Luxury and premium fashion and beauty advertising campaigns (print, television, online)

- Brand strategy and design from concepts to completion

- Press look books, brochures, branded magazines and promotional design

- Photoshoot production and art direction

- Editorial magazine design and art direction

- Store signage, store front design, in store design, store packaging

- Website design and art direction

While in London I art directed for various magazine titles from high end luxury fashion to more mass market like Cosmopolitan and Grazia. At Cosmopolitan I was the promotions art director tasked with creating a pitch and then art directing the campaigns for clients including Revlon, Clinique, Herbal Essences, Hugo Boss, Avon, Estee Lauder, Loreal, Folli Follie and many more. Before Cosmopolitan magazine I was brought into two different titles (Wedding Day and You and Your Wedding) to redesign and strengthen the magazines. I have e-commerce experience art directing for the luxury vintage fashion website Atelier-Mayer. I began my career in New York art directing national print and advertising campaigns for clients including Reebok and Coca Cola which enabled me to gain experience regarding managing client expectations and the individual needs of each brand/client.

I have extensive experience of inspiring and leading teams, both big and small. I’ve got great understanding of brand values, and how to visually define and strengthen any brand through imagery, typography and color.

Work with karima el-hakkaoui

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