An interview from the 2014 Content & Communications World Expo in New York City with John Morgan of Blueshape Battery. Blueshape makes a wide range of batteries designed for the V-Lock mounting system, the most popular standard in the video industry. Employing the world’s best industrial quality Li-Ion cells, Blueshape is proud to provide an array of products with the highest energy density available on the market today and suitable for a wide range of video production equipment, from light use to high demand cameras.In this interview John talks with us about their new Blue Label & Red Label Batteries, as well as their new Green Label IP65 Splash & BUBBLEPACK Batteries. The Blue Label series of High quality GRANITE V-Lock batteries was developed for wide range of applications, from HD cameras to light video applications with demands ranging from high capacity to entry level models. These are distinguished by the blue gaskets and blue stickers. The high power Red Label GRANITE V-Lock batteries are designed for applications with very high current draw. The red gasket and red sticker indicate the high-demand batteries. The Green Label SPLASH GRANITE V-lock series is unique on the market, featuring an IP65 water resistance design rating. These batteries are especially convenient for outdoor use to power up light panels, including those with high current draw. The SPLASH series is easily recognizable from its green gasket and sticker. Incorporating the same features of the corresponding GRANITE model, the BV270HD SPLASH features a special design for achieving an IP65 rating, meaning that the battery resists water ingress from splashes and water jets such as from exposure to rain. While the battery is one of the most powerful V-Mount batteries available on the market today, capable of operating continuously in discharge at up to 2A (approx. 175W), the SPLASH construction makes it ideal to power battery operated light panels and to endure tougher outdoor shooting conditions on any location. BUBBLEPACK ia a universal battery pack with a complete line of mounting and connectivity options. It gives the freedom of using a single battery pack to power multiple devices even at different voltages, thanks to four different output ports and the wide range of adapters. The BUBBLEPACK features several possibility for installation such as under a camera body, where a handy sliding mechanism has been provided for fast detachment and the whole arrangement can all be mounted on a tripod. With the convenient V-bracket adapter BPVB, can be installed similarly to a V-Lock battery, for example on a shoulder mount support system. Additionally through the belt mount adapter BPBM, the battery can be hooked to the belt and used with more freedom. For more information please visit: http://www.Blueshape.net