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Rich Rotella

Los Angeles, California

About Me

Sr. Producer / Project Manager with an accomplished track record in creating digital video & broadcast media across multiple forms of entertainment.

Objective
As a content creator I am seeking an opportunity to apply my media experience to the evolving production landscape by developing high quality entertainment for an engaged audience.

EDUCATION
TOWSON UNIVERSITY
BS - ELECTIONIC MEDIA & FILM MASS COM & BROADCAST TV 2002-2006 : MAGNA CUM LAUDE
NATIONAL SOCIETY OF COLLEGIATE SCHOLARS DEAN'S LIST
ALPHA EPSILON PI

S K I L L S
- Story Development & Pre-Production - Outlines, Pitch Decks & Treatments
- Crew Hiring, Casting & Scheduling
- Budget Management & Tracking
- Producing (Film / Digital Video)
- Directing (Film / Digital Video)
- Editor (FCP 7, Premiere Pro, Photoshop) - Sr. Production Coordinating
- MS Office, G Drive, iWork
- Keynote, Powerpoint
- Data Management & Hubspot CRM

SR. DIGITAL PRODUCER
TV FREE MEDIA, Los Angeles, CA. April 2018 - March 2020

Created, managed, and produced a wide range of content on behalf of clients across all mediums.
Supervised meetings between clients and our creative teams. In addition, I also guided productions by managing budgets, hiring/scheduling crew/talent, drafting contracts, and leading productions from development through post production.

Increased our proprietary fitness video library from 75 videos to over 100, making us the largest senior wellness content provider in the country; generating over 120 new B2B clients. Implemented new attention-grabbing strategy for promo trailers, interviews & commercial spots, leading to a 25% increase in customer and online presence.

DIRECTOR OF BUSINESS DEVELOPMENT & TALENT MANAGEMENT
CASTING FRONTIER, Los Angeles, CA. February 2016 - March 2018

Led our team by establishing an aggressive step-by-step goal oriented plan, combined with self generating leads, achieving a rapid increase in clients and attracting talent.

Developed and managed casting directors, talent & production company relationships. My strategy acquired over 700+ new casting directors & media production companies. Developed CF Cast & LIVE Auditions (allowing talent to audition instantly from anywhere, online or offline).

Generated new eye-catching email templates, monthly. This led to an increase in email/phone engagement by 15-25%, thus creating purchase surges of 30-35%.

PRODUCER / FILMMAKER
FREELANCE, Los Angeles, CA. September 2010 - January 2016

Developed & Produced various content, overseeing all stages of production.

With over 75 successful shorts, episodes and sketch comedies written, directed, and produced in less than 2 years, I was noticed and signed by Fullscreen under the rapid growth & original content creator program.

With $45k, I lead a cast of 24 actors, 15+ crew, and made a full length feature film with only 6 days of physical production. The movie recieved global distribution (68 territories) and earned over 100 Five Star reviews in less than 30 days on Amazon Prime.

Developed, directed and managed the creation of video and still content for HotforWords, JoeNation and other leading content creators & brands to a combined increase by over 440,000 new subscribers and 3.6 million new channel views. Commissioned by the State of Indiana, I created a successful educational series for The Traffic Comedy School Online. This was a four year, multi-millon dollar contract.

FLOOR DIRECTOR / PRODUCER
NBC, WBAL-TV CHANNEL 11, Baltimore, MD. July 2006 - August 2010

Served as lead floor director of the highest rated station in Baltimore working directly with all departments to ensure smooth live news broadcasts; this lead to a promotion as a producer.
Developed daily formats/last minute copy for the 5am, 6am and 12 noon shows. Pre-screened and delivered assets to help deliver customized programming packages. Directed Head News Anchors, Maryland Lottery, Weather, Traffic and others.

I have been in the industry since 2009.

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