Sully's Brand

282 Rantoul Street
Beverly, Massachusetts 01915

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About Us

Sully's is a manufacturer and retailer of Boston sports merchandise and Irish apparel located in Peabody, Massachusetts. Established over two decades ago, owner Chris Wrenn created a brand that resonated strongly with New England residents and Boston sports fans.

If you need merchandise that truthfully represents Boston sports fans’ passions but cannot secure official team licensing, Sully’s is your best option. Sully’s intellectual property covers all Boston area sports and speaks for fans in a way that officially licensed merchandise cannot.
Multiple Sully’s product are prominently featured in the major motion picture The Town. Costume designer Susan Matheson needed authentic Boston themed merchandise and Sully’s was their first choice. Let us know how we can assist you in providing authentic fan merchandise in your project!

Sully's began in the streets outside Fenway Park, first by manufacturing "Yankees Suck" apparel and merchandise. Over the next decade, Sully’s expanded into a full service Fan Brand. Our trademark portfolio includes BELIEVE IN BOSTON®, DON'T POKE THE BEAR®, and MASSHOLE®. Sully’s current catalog offers over one-hundred different designs. Boston’s first and finest sports fan brand, Sully’s has the perfect gear for your Boston area filmmaking needs.

We have been in the industry since 2000.

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