As a strategic marketing and digital advertising professional, I have worked with a diverse pool of clients on various aspects of their digital campaigns and have gained critical skills that would make me a valuable addition to your team.
Previously, I worked as a media buyer and marketing assistant at Golden Hippo Media, where I served as a lead strategist in generating and applying innovative digital marketing campaigns. I managed ad campaigns by placing and monitoring media buys, optimizing to improve media performance, and provided detailed reports. I have developed strong relationships with business partners, creative designers, and producers, which not only allowed me to learn a few tricks of the trade but also taught me to be a leader.
As a sole proprietor of a creative and digital strategies consultancy and an on-staff graphic designer for nonprofits, I have managed a diverse portfolio of clients that includes a public relations firm, nonprofit organizations, political campaigns, and book author. While delivering innovative graphics and photography for a myriad of diverse clients such as the National LGBTQ Task Force, Latino GLBT History Project, LGBTQ Victory Fund, and the League of United Latin American Citizens, I provided creative support and modern graphic design marketing materials and photo shoots across the U.S.
Additionally, I worked as a marketing and sales intern at NPR's Corporate Sponsorship division where I developed materials, such as campaign reports, marketing decks, presentations, promotional materials, newsletters, and executed email marketing. I maintained account relationships by providing prospective client research and competitive advertising trend information for the media sales reps. I assisted the sales team in generating reports for clients in Salesforce, Operative. One, and DoubleClick, and produced podcast airchecks as proof of performance. With these accounts, I utilized innovative thinking and strong project management skills to meet ad campaign objectives in RFP submissions, as well as the spearheading of new and on-going projects.