I enjoy the creative process. How an idea is born, watching its evolution, guiding its development and finally seeing it in living color (or black and white as the case may be). However, I would never label myself as creative. That implies some kind of mastery. When you live and die by frames, you have to keep evolving...seizing new opportunities as they arise. Creative is a state of mind, not a badge you pin to your lapel.
I have been in the industry since 1997.