With a degree of Bachelor’s in Mass Media Communications with Specialization in Advertising, Upasana Kapadia possess more than 7 years of progressive experience in Content Development. She has managed numerous TV shows from innovative initial concepts through development to final production. Upasana played a vital role in strategic leadership in show acquisition, marketing, sales, creative development, public relations and cross promotion. As a specialist with her time divided across many responsibilities, she was proficient at identifying media outlets and achieving press coverage for her company brands. Upasana recruited the finest of producers, cinematographers, actors, editors and other technicians on her projects. Upasana played a vital role to make the very popular Indian show "Balika Vadhu" become the most viewed and top rated show across the nation thereby generating millions of revenue to the company. Upasana has been felicitated with Platinum Certificate and Gold Certificate for two consecutive years for the Best Performer of the year at Colors, Viacom18 (2010-2011 and 2011-2012). With her sheer passion, determination, business savvy and strategic approach, Upasana was promoted from Executive producer to Creative Supervising Producer in her initial 2 years tenure at Viacom18, Colors Pvt. Ltd. Upasana has helped increase company's annual revenue substantially by improving supervised shows' TRPs and by commissioning successful shows to the channel. Her preparation and screening abilities are excellent which help create the win-win in the end for all parties involved. Upasana’s business acumen, professionalism, and ability to generate rapport with peers, candidates, and clients make her a valuable asset to any team she would work with.
I have been in the industry since 2006.