Santa Monica, California
Lightcraft Technology was founded in 2004 by Eliot Mack to bridge the technology and on-set production worlds. A graduate of MIT, Eliot has worked at Walt Disney Imagineering and iRobot. In 2004, Eliot followed his interests in visual effects and motion tracking and founded Lightcraft Technology, applying robotic techniques to the motion picture industry to create what would become the Previzion virtual studio system.
Developed with co-founder and software architect Phil Mass, Previzion is a real time visual effects system that provides a combination of high precision camera tracking, sophisticated rendering, and VFX quality keying that makes it the ideal solution for use in on-set compositing of virtual backgrounds and CGI characters.