We believe that every business has a unique "brand personality" that can be captured in a jingle or sonic logo (short jingle tag at the of a spot) that then becomes the “sonic signature" of that business. Best of all a custom jingle or sonic logo from Dadio Creative keeps selling long after it is heard! Why is this so?
It has been proven that music connects and is retained by the brain in a far more effective way that just a standard commercial. In short it is a clever mechanism that delivers your advertising message that becomes “anchored” in recall.
It is one thing to get into a potential customer’s “ear” but quite another to get into their brain. A well written and produced jingle from Dadio results in more bang for your advertising buck.
In our samples you will hear a wide variety of options mixes and styles in several business categories cross referenced by music genre. Whether for radio, Podcast YouTube TV or other online applications. As a result, our approach to audio imaging and brand building significantly improves impact due to the repetitive nature of music as it carries and reinforces your message. And that improves your bottom line.
Unlike many jingle companies our pricing is based on a “one time buyout” verses a lease arrangement with rates based on market size. You retain 100% ownership with lifetime unlimited use. We are happy to deliver the final product to your media outlets of choice in appropriate format, typically MP3. Payment is due upon delivery and only when you are 100% satisfied with our work. (Venmo accepted)
A custom jingle or sonic logo from Dadio keeps selling long after it is heard!
It has been proven over decades in the advertising world that jingles connect and are retained by the brain in a far more effective way that just your typical commercial. In short it is a clever mechanism that delivers your advertising message that becomes “anchored” in recall. Fill in the blank: “Plop plop fizz fizz etc.________
It is one thing to get into a potential customers “ear” but quite another to become embedded in their brain. A well written and produced jingle from Dadio sustains message retention meaning you get far more bang for your advertising buck and is music to your ears.
Dadio Creative Services owner/producer Rich Woodruff has been in the broadcast, music and advertising industry for over 35 year serving in many different programming, sales and management positions in major markets like Denver, Dallas, Phoenix and Northern California. In 2011 Rich’s radio career brought him to Utah where Dadio Creative was founded, currently based in Salt Lake City.
Rich is also a seasoned musician, songwriter and music producer. Rich believes that jingle writing has to start with the right message that truly reflects the strongest selling assets of a business along with discovering their unique brand personality. The end result is a sonic signature that keeps on selling and telling the story long after it is heard.
We have been in the industry since 2011.