New York: Wild(child) editor Diego Panich’s spots ‘Photoblocker’ for Norte Beer, (directed by Matias Moltrasio,) and Volkswagen’s ‘Duel,’ (directed by Lucian Podcaminsky out of @Radical/Stink, NY,) garnered a Bronze and Silver Award, respectively, at this year’s prestigious FIAP awards. Both commercials tap into the editor’s artistic sensibility and quirky sense of humor with their original points of view and unconventional approaches to storytelling – and both have been receiving lauds from Facebook viewers, as well as US media since their release. (‘Photoblocker,’ was a Creativity’s ‘Top 20 Spots’ earlier this year, and ‘Duel’ which was showcased as Adweek’s ‘Spot Of The Day.’)
‘Duel,’ a :30 out of DDB Argentina for Tiguan Park Assist, creates an unexpected mood and feel with dry humor in a storyline about a driver’s experience with his Volkswagen’s auto-assist parking during a stand-off with another driver over a parking spot. Panich found the pulse of the story and brought his own wry sense of humor and dead-on timing to the shaping of the captivating scenario - while still delivering the product’s message in a memorable way.
‘Photoblocker’ for Norte Beer, out of Del Campo Saatchi Saatchi/Buenos Aires, introduces a piece of technological wizardry – a ‘smart’ beer cooler with sensors that detect a camera flash, and generate a flash of its own that ruins the photo – ensuring that beer drinker won’t fall prey to candid, unflattering photos that find their way to the social network. The spot takes place in a club just such an attempt to infringe upon the privacy of a patron enjoying a Norte Beer is thwarted by the devise.
One of Argentina’s top editors, Panich, who was formerly represented by Wild(child) Editorial in the US, made the move to New York earlier this year to join the staff of editor/owner Yvette Pineyro’s award-winning commercial boutique.
A recent AICE nod for his editing of ‘Bunny,’ a :60 spot directed by Martin Romanella for Dream Collection, (featuring supermodel Kate Moss in a surreal scenario seductively dancing for a tap-dancing giant bunny-man,) is among the steady stream of accolades Diego Panich’s work continues to received. His reel includes award-winning spots for Peugeot and Gatorade, Rock Star City featuring music icon Lenny Kravitz, Nike Surgery, which garnered a Bronze Clio in 2008, and the MTV spot, Father + Daughter, which was awarded the Cannes Silver Lion. Most recently the editor lent his talents to Lipton Ice Tea's newest global spot, Join The Dance, featuring actor Hugh Jackman and directed by Luciano Podcaminsky out of @Radical/Stink, NY
Wild(child) Editorial was launched by Yvette Pineyro in 1995. It is a 100% minority woman-owned company, and an active member of The National Minority Supplier Development Council (NMSDC.org/nmsdc/), The Women's Business Enterprise National Council (WBENC.org) and The Central Contract Registration (CCR.gov).
For more information about Diego Panich or to see his work go to www.wildchildpost.com, or contact executive producer Amy Lazarus, 212.725.5333 (email@example.com,) New York rep Roxanne, 212.679.9797 at Roxanne and Co., (firstname.lastname@example.org,) or US Hispanic market representative Bettina Abascal, 606.666.0234/305.743.2011 (Bettina@momentum-reps.com.)
Editor: Diego Panich, Wild(child) Editorial