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An interview from the 2015 National Association of Broadcasters Convention in Las Vegas with Weston Phillips of SmallHD. The North Carolina company, SmallHD, is known for its high-quality, high-definition, on-camera field monitors used by videographers, cinematographers, camera assistants and other creative professionals across the filmmaking world. In this interview we talk with Wes about their latest innovation, The Sidefinder EVF.

The Sidefinder is a fully featured HD viewfinder with a flip-out 1080p display. It’s the brilliant, natural union between the SmallHD 500 Series Monitor and a cleverly designed, patent-pending, EVF loupe. The Sidefinder gives shooters all the benefits of using a field monitor AND an EVF, without compromising speed, agility, or quality of the image. The Sidefinder represents the highest resolution EVF and the highest resolution 5-inch on-camera monitor in one device.

At its core, the Sidefinder is a 1920x1080 resolution on-camera monitor. The EVF loupe uses a 1366x768 portion of that display to create a crisp, clear image in a truly immersive environment. The Sidefinder’s pixel density prevents pixelization (you can’t see individual pixels) when magnified by the optics. In addition, the Sidefinder is equipped with a wide range adjustable diopter (-2 to +4) for a customized focus.

Create a personalized viewing experience by quickly adjusting the field-of-view on the Sidefinder EVF. Choose a wide field-of-view for greater immersion into your shot, or a narrow one to reduce eye strain. At the 40 degree default, the experience is like watching a 60-inch television from 6.8 feet away.

Apply a 3D LUT to your image and share it with others on set using the flip-out 1080p display. Loading 3D LUTs of any format and any size is made easy with the Sidefinder’s SD card slot and intuitive user interface. The Sidefinder’s implementation of 3D LUTs is best-in-class, capable of displaying high resolution, 17-point 3D LUTs. A universal viewfinder requires more than one acceptable mounting solution.

The Sidefinder has the most robust list of EVF mounting options currently available. Using a carefully engineered, well-balanced bracket, the Sidefinder allows shooters to attach the viewfinder extremely close to the camera using all the popular mounting solutions.

For more information please visit: www.SmallHD.com

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