The Creative Process

About

This was part 2 of a 3-part film series incorporated into a CEO's keynote presentation for a photography expo. Our objective was to create a series related to the expo's theme of "Dream, Create and Inspire." Instead of making a predictable testimonial style video of well-known photographers, we interviewed four artists who were NOT photographers. That way the audience would watch the film with no preconceived notions or baggage, yet still relate to the artists and their stories.

We also used our narrative documentary style. It takes what could be a stale, talking-head documentary and elevates it to story-like status. We do this through a combination of traditional b-roll combined with metaphorical b-roll. It is the metaphorical b-roll that helps give the film that narrative, story-like feel. In this case, it is the teen girl (a musician) going through her own creative process. This particular story theme is a continuation from the visual story in part 1 of this film series, “In Pursuit of Dreams”.

Audiences connect with stories.
Stories help to communicate messages in a way that is both interesting and engaging.
We help brands tell their story in amazing ways.