An interview from the 2015 PhotoPlus Expo in New York City with Jeff Berlin of Berlin Creative. Born and raised in NYC, Jeff shoots beauty, fashion and celebrity portraits for some of the world's top editorial and commercial clients. For five years he lived and worked in Paris and Milan, and he's contributed to numerous editions of U.S. and International magazines including Vogue Italia, British Elle, Esquire, Miss Vogue, Vogue Pelle and Madame Figaro.

Jeff has also transitioned to the moving picture. He recently was DP and ran camera on an indie feature film titled, The Locksmith, shooting the film in 4K on the Sony F55 cinema camera. Jeff is also a Sony Artisan of Imagery and an experienced aviator. He is also a published writer and was editor of three national consumer aviation magazines -- Plane and Pilot, Pilot Journal and PilotMag. In this interview Jeff talks with us about his experiences shooting a Theatrical Feature Film exclusively on Sony Alpha Cameras with Leica CW Sonderoptic Summicron-C Lenses.

With a world's first full-frame 42.4-megapixel Exmor R back-illuminated structure CMOS sensor, the Alpha a7R II Mirrorless Digital Camera from Sony is prepared to take mirrorless imaging to another level. This sensor design both improves low-light operation and speeds up data throughout, enabling fast high-resolution stills and UHD 4K video recording. Working with the BIONZ X image processor, these images can be produced at sensitivities up to ISO 102,400 and at a continuous 5 fps shooting rate. Five-axis SteadyShot INSIDE image stabilization has also been implemented, compensating for vertical, horizontal, pitch, yaw, and roll movements.

Onto video, the major addition is internal UHD 4K 3840 x 2160p recording at 30 or 24 fps with the XAVC S format at 100 Mbps. This is possible using either the Super 35 crop mode, with no pixel binning, or the full-frame readout. Full HD 1920 x 1080p is still readily available at up to 60 fps and HD 1280 x 720p is possible at up to 120 fps. Additionally, the a7R II benefits from the inclusion of the S-Log2 Gamma and S-Gamut settings as well as fully customizable picture profiles.

The Leica Summicron-C cine lenses are comprised of 9 focal lengths from 18mm to 135mm. The T2.0 Leica Summicron-C prime lenses are built with high ASA/ISO digital cameras in mind, offering plenty of depth of field and performance while maintaining a compact size. The classic linear focus scale of the Summicron-C lenses is familiar to camera assistants around the world. Focus rolls in gently allowing for smooth pulls without the unpleasant sudden snap of sharpness. Advances in cine lens design allow the Summicron-C lenses to be smaller and more compact than other lenses with comparable performance. Only 4” (101mm) long and weighing between 2.9 and 3.4 pounds (1.3-1.6kg), these lenses are perfect for stabilized rigs, aerial cinematography, underwater cinematography, and stereoscopic 3D. Digital camera sensors are getting physically larger and the Leica Summicron-C lenses are ready to perform. Each lens offers an image circle wider than 35mm in diameter, big enough to easily cover the newest sensors from RED, Sony, and ARRI.

For more information please visit: www.BerlinCreative.com

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